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new agents fly into maya’s world
Maya will now gather pollen and nectar in every continent. The Studio 100 International new rep agents are Joon International (South Korea), Sinerji (Turkey), EWL (Middle East) and Kopa (Latin America). They all share Carlos A. Carvajal’s (Kopa’s licensing Director) enthusiasm about Maya ’s new adventures that have immediate approval from kids, parents and grandparents. New deals are about to be announced in those territories.
new major licensees joined maya’s meadow
Maya will accompany people in their everyday life in 2013. On mornings, bees will give some extra energy… to top up consumer’s batteries with Royal jelly and vitamins by Arkopharma in Europe and Latin America! Then, young girls will wear their Maya ’s shoes thanks to the worldwide deal conclude with Leomil/Cortina. After a long day, they will relax reading a magazine or a book by Egmont or Panini developed around the bee-universe. They will be released in 2013. |
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focus in turkey: all about Maya!
Turkey already tasted Maya ’s sweet stories and will discover the new CGI version on TRK Cocuk in spring 2013. This broadcast will renew the love story between Turkish kids and our little bee. |
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Sinerji, appointed agent for Turkey, is very confident about Maya ’s success. Already many licensees are on board: Panini (magazine) and Egmont (books), Fen (construction blocks, musical instruments, ride-on), Kozmoneks (party goods), Ormak (melamine, various toys and accessories), Anil puzzles, board games, memory games), Hakan Canta (school bags, backpacks, stationary, etc.), Basel (mastertoy, IMC distributor), Educa Borras (puzzles and board games). A full line of Maya licensed products will be on the market by mid 2013 supported by a dedicated promotional campaign. |
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An Israeli kickoff of Maya Licensing
The Licensee Day organized in November by Michal Laufer, appointed agent for Israel, bringing together licensees and the preschool channel Hop! was the opening of Maya ’s licensing program.
Maya the Bee is broadcast daily since the 9th of December in the afternoon primetime at 5:30. Licensees can count on Hop’s marketing team commitment to support the brand development thanks to a close cooperation in communication and PR.
Maya ’s Israeli meadow is already full of arts & crafts and board games (Diamant Toys), musical instruments and bath toys (BS Toys & Brands), bedding sets (Middle Trade LTD), kids’ toiletry products (Smart Care), figurines (IMC). It will keep growing in 2013 with new deals for publishing (Classikaletet), inflatables, beach buckets and costumes (Fiesta) and Studio100 plush (distributed by Enigma). |
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