Europe’s Hottest New Pre-school Property Mike the Knight™ Enjoys a Spell as the Coolest at Nuremberg Toy Fair BRANDORA Editorial Staff - February 2012

LICENSED TO CHILL!

To celebrate Mike the Knight’s hugely successful European TV launch and the upcoming roll-out of toys from Fisher-Price, this hot new pre-school property became the coolest in the Nuremberg toy kingdom as Mike and his friends embraced the plummeting temperatures and were transformed into giant ice sculptures live at the show’s Messe Park yesterday. This medieval inspired pre-school brand from HIT Entertainment, one of the world’s leading children’s entertainment producers and rights owners, received legions of new fans at the show as hundreds of guests were treated to an ice-cool spectacle whilst enjoying a warm glass of Mike’s finest Mead.

The new toys from Fisher-Price, Global Master Toy partner for the brand (excluding the UK and Eire) were also showcased frozen in ice ahead of the European roll-out in A/W 2013.

Shari Donnenfeld, Head of HIT Global Brands said “We’re delighted with how well Mike the Knight has been received by children and parents across Europe and what better place to celebrate the upcoming 2013 consumer roll-out than Nuremberg Toy Fair. We’re confident Mike the Knight will follow the same trajectory as HIT’s other premier pre-school brands, fuelled by engaging content and best-in-class partners.”

Not only has Mike the Knight enjoyed tremendous success on broadcast across the US, Canada, UK and Australia where it’s rated as the number 1 show, this medieval inspired pre-school brand has now delivered top ratings on leading TV platforms across Europe including Super RTL Germany, TF1 - France, TVE – Spain, Zappelin & VRT – Benelux, NRK & SVT - Nordics.

Licensing agents including Super RTL, TF1 and CPLG Benelux continue to sign leading licensing partners across multiple categories in their respective territories. Get in touch to discuss exciting licensing opportunities for the one and only knightly pre-school brand.