Focus on novelties during the Kazachok Licensing Forum’s 10th Edition

There’s no telling what each new Kazachok Licensing Forum brings! New exhibitors, a new appointment for brand owners and advertising, marketing and communication agencies, new events in store: here is what to expect during the next Edition of the Kazachok Licensing Forum – the place where international licensing meets – that will take place on April 17th and 18th in Paris.

This year the Forum is happy to welcome new exhibitors:

• 4K Media, a subsidiary of the Konami Group, will be coming from New York to unveil the new Yu-Gi-Oh!
• Azarel, an agency specialized in character creation. You’ll love Mocos, Chucha, Piupiu and all the others!
• Freegun, a streetwear brand that teens love. Already has been successful in different categories such as fashion accessories, school luggage, telephone covers, etc.
• iD, the brand of wit: while some people constantly paint caricature pictures of mankind and focus on human flaws, iD emphasises the amazing ability of the Man to think up ideas.
• IMAV Editions, publishes Little Nicholas: 300,000 copies sold every year in France. Since 2012 IMAV is also Iznogoud’s publisher!
• Luluben, a fictional character for declaring your flame, expressing friendship, wishing birthdays or sending invitations. It is in the shape of a heart that takes on different shapes depending on the desired type of message.
• Shine 360º develops novel, fun and interactive solutions for leading brand merchandising such as The Voice, Masterchef, Masterchef Junior, etc.
• Kawaïko, a brand with an original identity and the designs of collections are inspired by an oriental and sophisticated iconography. This textile and fashion accessories license targets women and girls.
• LT Licensing will present numerous brands from different environments: Marmiton, Paris je t’aime, La Totoche, Lol & Les Lolies, and Les Petites Crapules...

The program will be packed with hot news and licensing events.

The schedule of the Pitching Sessions is now available on the Forum’s official website. Pitching Sessions are private presentations during which some of the exhibitors introduce their new properties and unveil their latest brand developments. You’ll be able to sign up* for the Pitching Sessions of: Turner CN Enterprises, Warner Bros. Consumer Products, CPLG, Zodiak Kids, Toei Animation, TF1 Licences, Ankama, Nickelodeon Consumer Products, Nelvana, France Télévisions Distribution, Studiocanal, Lagardère Active – TV Licensing & New Business, M6 Licences, Vélib, The Licensing Company, Mediatoon, Biplano, Shine 360º, Viz Media, DeLiSo Sophie La Girafe,etc. Forum visitors should register ASAP since the number of seats is limited.

Furthermore the Licensing Awards organized by F2D2 will hold its awards ceremony during the Forum. Eight awards will be delivered in the following categories: Art & Design / Celebs / Entertainment / Corporate Brand / Sports / Best Communication-Promotion / Best Product Innovation/ Best Property of the Year.

*Pitching Sessions require prior registration and confirmation with the exhibitor

The conferences: the first conference will be held on Wednesday 17th of April from 10 am to 11 am about Luxury brands : what licensing opportunities do they represent and what are their limits when it comes to the mass-market ? It will be hosted by Mr. Stéphane Lacroix – owner of S. Lacroix Licensing et co-author of "Luxe et Licences de Marque" published by Eyrolles. Monique Richez – GM of Silc, and Emmanuel Assouline – Operations Manager of Norprotex, will be among the invited speakers.

Cécile Poulet from Gfk will hold a conference on Thursday April 18th from 10 am to 11 am in order to present the key figures and results of the licensing market.

Another event will be the charity auction !

A charity auction is organized during the 2013 Kazachok Licensing Forum to help the association Les Toiles Enchantées. The association created in 1997, is directed by Gisèle Tsobanian with Alain Chabat acting as president. It enables children in hospitals to attend real film screening.

Exhibitors and visitors alike will have the opportunity to help make ill and disabled children a little happier during the next Kazachok Licensing Forum.

Indeed the fair’s exhibitors will offer an exclusive, original and unique product to help the association. Visitors will be able to contribute by buying these original, exclusive and unique products during the auction organized by the Kazachok Licensing Forum.

For further information:
http://forumlicence.kazachok.com