Alphanim Unveils 2013 Strategic Development Plan Including Rebranding Company To Gaumont AnimationGaumont Animation - March 2013 |
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Company fast out of the gate with first production deal for
France Televisions and DreamWorks Classics
for “Noddy”
Gaumont Animation to attend MIP-TV under its new banner
Founded in 1997 and part of the Gaumont Group since 2007, Alphanim, one of Europe’s leading producers and distributors of children’s entertainment, announced today that as part of its 2013 overall strategic development plan, the company is being rebranded and will now be known as Gaumont Animation. The first deal to be unveiled under the new Gaumont Animation banner is a development and production agreement with France Televisions and DreamWorks Classics for “Noddy” (52 X 11’), an all-new 3D CGI animated series. Originally created in 1949 by children's author Enid Blyton, “Noddy” is one of the most popular and enduring children's characters of all time. Attending the upcoming MIP-TV as Gaumont Animation, the announcement was made today by Pierre Belaïsch, Managing Director of the newly branded company and Christophe Riandee, Vice CEO of Gaumont.
Gaumont Animation launches at an ideal time for its parent company, Gaumont, as its feature film division continues to celebrate the phenomenal success of “The Intouchables”, the recent Golden-Globe nominated blockbuster with a box office of over $400 million, as well as the highly-successful launch in 2011 of Gaumont International Television, its US-based subsidiary who is currently producing “Hannibal” for NBC and Sony/AXN, “Hemlock Grove” for Netflix, and “Barbarella” with Canal +.
“This is an exciting time for Gaumont Animation as we expand our development efforts to include both original content, such as ‘Dude That’s My Ghost’ which was recently delivered to Disney XD, and classic properties, such as ‘Calimero’ and now ‘Noddy’ with France Televisions and DreamWorks Classics,” commented Belaïsch. “I am confident that with our new strategic game plan, new shows and new name we are moving into a very rewarding period for our company. As we continue to gain international prominence, we will continue to refine our goals while always providing world-class programming for an ever-growing global audience.”
“With the renaming of Alphanim to Gaumont Animation, and the creation of Gaumont International Television in 2011, we are delighted to be recognized as an independent studio with a unique vision for expansion into the television and animation arenas, along with our continued growth and overall success in the movie business,” commented Riandee.