Bologna Licensing Trade Fair – The Licensing Event in Italy Euro Lizenzen - March 2013

 

The 2013 Bologna Licensing Trade Fair (March 25th – 27th) is the only trade fair dedicated to licensing in Italy. A unique opportunity not to be missed by all those who want to degotiate rights and develop new contents.

Bologna Licensing Trade Fair registered 60 exhibitors from Italy and abroad, 500 represented brands and over 1,700 visitors (licensees, agents and buyers). With over 10 events per day, this trade show has become essential for companies and professionals dealing in the licensing business.

Exhibitors will be granted a major visibility, thanks to the conjuction with the Bologna Children’s Book fari (March 25th – 28th). The Bologna Children’s Book Fair is the most important international event dedicated to the children’s publishing and multimedia industry. Two major trade fairs for the publishing and licensing business.

Euro Lizenzen will exhibit at the Bologna Licensing Trade Fair for the second time. The Munich based licensing agency will present their newest properties in Hall 31, Booth A21.

Euro Lizenzen is the exclusive agent for the most respected photographer of all times: „Anne Geddes“. Like no photographer before, her imagery singularly captures the beauty, purity, vulnerability, and preciousness of children, embodying her deeply held belief that each and every child must be protected, nurtured, and loved.

Euro Lizenzen continues to build successfuly the „Anne Geddes“ brand in Italy, a territory which has always been fertile for the „Anne Geddes“ brand.

The evergreen „The Little Prince“ brand is represented by Euro Lizenzen Europe-wide. The German licensing agency has worked with Italy’s leading publisher Bompiani in order to bring on the Italian market some of the successfuly German „The Little Prince“ products. „The Little Prince“ brought to world a magical quest for love, friendship and respect, capturing the hearts of all ages has sold more than 140 million copies worldwide and has been translated in 220 languages since 1943.

Euro Lizenzen’s goal is to build a long running, successful licensing program with strong partners for its unique brands in Europe.