Atlantyca Entertainment Appoints New German Licensing Agent For Geronimo Stilton Brands

Atlantyca Entertainment has appointed Munich-based licensing agency Euro Lizenzen ( www.facebook.com/euro.lizenzen) as their new German Licensing agent for the Geronino Stilton brand. Euro Lizenzen will oversee all licensing and retail activities for the Geronimo Stilton Classic, Animated and ‘Kingdom of Fantasy’ brands throughout Germany, Austria, and Switzerland.

Euro Lizenzen is a leading, independent licensing agency, that specializes in the development of brand, character, art, publishing, and entertainment based licensing opportunities for presentation and packaging for manufacturer and the retailer communities. The company will seek licensing and merchandising opportunities within all key product categories within the territories to include toys, games, apparel and more.

"Atlantyca Entertainment aims to continue to build and strengthen the Geronimo Stilton brand in Germany." said Rachel Geraci, Atlantyca’s Licensing Manager. «Euro Lizenzen is a leader in developing programs for top brands. We look forward to working with their passionate and committeed team, to develop new product and retail opportunities for Geronimo Stilton and all of the jovial cast and characters!»

The “Geronimo Stilton” animated series is an international ratings hit, with seasons one and two, currently being broadcast in over 100 territories globally, including season two recently being launched on ARD’s (Germany) KiKA Channel in November to rave reviews. The series is set to broadcast on the regional channels in July of this year.

"Knowing Geronimo Stilton is a publishing phenomenon, with over 85 million copies sold worldwide, delighting readers old and young and a highly successful licensing property in Italy, we strongly believe that great opportunities exist in the German-speaking markets to develop a successful long-lasting licensing programme in our territories." adds Günter Vetter, Managing Director of Euro Lizenzen. "We view Geronimo Stilton as a very strong brand and with our expertise in brand building we are confident we can to establish a strong licensing programme resulting in long-term gain. Euro Lizenzen’s focus will be building a profitable business for our partners, and leveraging opportunities that will reinforce, enhance and compliment Geronimo Stilton’s brand equities. We are totally delighted to work with the professional team of Atlantyca and act as their exclusive agent for this fantastic property in Germany, Austria and Switzerland."