Success Continues for Series One with Major New Markets Snapping Up The Turbo Charged Animation

FremantleMedia Kids & Family Entertainment and Mattel, Inc., (NASDAQ:MAT) announced today that following the runaway global success of the animated series Max Steel®, the companies have green lit a second season of the high-octane, action comedy series. The second season will contain 26 30-minute episodes bringing the total number of episodes available to 52. The first season of Max Steel®, based on the Mattel franchise, is currently launching around the world and FremantleMedia Kids & Family Entertainment has secured additional sales to major markets including: The UK (Nickelodeon), Germany (Nickelodeon), Australia (Channel 9), New Zealand (TV4), Canada (Teletoon), Benelux (Disney XD), Singapore (Mediacorps OKTV), Belgium (VMMA), Greece (Star), Israel (Noga) and the Philippines (ABS-CBN).

Previously announced sales include Cartoon Network Latin America, Cartoon Network and Boing in Italy and Spain; Canal J and Gulli in France; Canal Panda in Portugal; as well as two major multi-territory deals with Turner Broadcasting System Asia Pacific and Disney XD Central and Eastern Europe, South and Sub-Saharan Africa, the Middle East and Turkey, bringing the total number of broadcasters to 18, reaching audiences in to more than 150 territories worldwide.

Season two will see the turbo action continue as Max Steel® finally discovers the truth about his past, unlocks his inner hero and valiantly defends Earth from a massive UltraLink invasion.

Sander Schwartz, President, FremantleMedia Kids & Family Entertainment, said, “We’re thrilled that buyers around the world are queuing up to take Max Steel® to their audiences. With a second series of this stunning CGI property underway, we’re confident that Max Steel® will be entertaining children from all corners of the planet for some time to come.”

“We are excited to announce our continued global partnership with FremantleMedia,” said Mike Riley, Vice President Franchise Development and Content Distribution, Mattel, Inc. “The second season of Max Steel will bring new adventures, humor and engaging storylines to fans around the world.” Max Steel® is a high-octane, action-packed superhero series about the epic adventures of teenager Maxwell McGrath and his out-of-this-world friend Steel. At the age of 16, Maxwell learns that he has the ability to generate “turbo energy,” which he struggles to contain. Steel, an alien “Ultralink,” gives Max the ability to harness his power when they merge together to create one unified super force - Max Steel®. While they seem like the perfect pair, they both have strong personalities leading to teasing and pushing each other’s buttons along the way. One thing is for certain though, Max and Steel serve to protect Earth from a never-ending array of mayhem, monsters and extraterrestrial invasions as the galaxy’s greatest new superhero, Max Steel®.

Max Steel® is co-produced by Mattel and FremantleMedia Kids & Family Entertainment with Nerd Corps Entertainment serving as the animation production studio. FremantleMedia Kids & Family Entertainment manages worldwide distribution of the series (excluding the US), as well as global home entertainment rights, with Mattel holding US television distribution rights.