Egmont Ehapa exceeded its expectations in 2012 and strengthened its clear market leadership!

Egmont Ehapa Verlag - April 2012
 

In 2012 Egmont Ehapa not only exceeded its expectations regarding the annual results, but also defended its position as market leader.

As the current EYE-Research-Study confirms, Egmont Ehapa successfully defended its strong market volume leadership of 41% in the overall declining market. Turnover even increased to 43%. The company belonging to the Egmont group thus possesses a market significance comparable to that of the next three competitors combined. The study monitored 230 kids and youth publications. With "Micky Maus-Magazin", "Wendy" and "LTB", Ehapa publishes three of the six titles with a market share of more than 2%.

Furthermore, with €4.5m, profit before interest and taxes remained stable compared to the previous year. Egmont Ehapa's operating profit amounted to €67.8m (2011: €69.6m). A successful year, for the publisher of the only weekly kids' magazine in Germany and the forerunner in in the kids' segment: "Micky Maus-Magazin". In addition to an extensive range of print publications based on licenses from more than 15 different licensors, Egmont Ehapa continues to expand its digital business including e-commerce, websites, products in the mobile segment and paid-content models thus investing in strategic growth areas. The digital marketing portfolio comprises Egmont Ehapa owned offers as well as a continuously growing number of external clients and is comparable to the portfolios of the major kids' TV sales agencies. With Wendy, Yps and Prinzessin Emmy, Egmont Ehapa also markets three of its highly successful own brands.

Ulrich Buser, CEO of Egmont Ehapa: "We are pleased with the 2012 annual results and see our strategic alignment reconfirmed. We thank our licensing and advertising partners for their cooperation and the trust they have placed in our company, as well as our employees for their continued commitment."