Dracco launches interactive Filly® website and App

Filly.com is a fun and safe place for kids to gather, share and explore the magical world of Filly. My Filly World is an interactive site where kids can create their own Filly and enter it into real-time pageants. You can customize your Filly environments using horseshoe “currency” earned by playing mini-games, such as Bake a Cupcake. The highly animated and interconnected Filly.com allows kids to experience the fantasy of the Filly brand. The Filly Photo Fun App lets kids join in on the Filly fun using a smartphone. The App is available for free download, and the full version is available for purchase. Take a photo or use an existing one and decorate it with cute stamps, beautiful frames and then add your favorite Filly! Users can build an album with the customized photos or share them with friends. New features and decorations are always being added, such as the special Christmas edition released on December 7, 2012.

Taking advantage of the worldwide success of Filly, Dracco is expanding its business to new technologies. “Dracco is excited by this new phase of digital entertainment with the launch of My Filly World on www.Filly.com and the Filly Photo Fun App,” says Jacob Andersen, Managing Director of Dracco. “In only a few months, we have received an enthusiastic response to Filly.com and the Filly Photo Fun App from the industry and public.” says Axel Derendorf, Head of International Licensing & Marketing at Dracco. “We are grateful for the opportunity to contribute to the growth of the Filly property and look forward to many more significant developments that will enhance the brand experience for fans worldwide.”

Dracco is also planning a Filly animated TV series, now in active development and expected to launch in early 2014. Dracco will be presented at the Nuremberg Toy Fair Jan 31-Feb 4. Dracco has sold over 60 million Fillys to date and has developed a very successful licensing program. Filly is the #1 toy for girls in Germany (npd), #2 in Poland and going strong across Europe, including Spain, Italy, Russia, Nordics and also in the U.S., Canada and Latin America.