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Premium Japanese Denim Brand to be Represented by Leading Brand Licensing Agency
BIG JOHN, Japan’s first domestic denim brand, today announced plans to extend the brand in Asia, working with leading global brand licensing agency, Beanstalk.
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Established in Japan in 1940, BIG JOHN launched the first genuine Japanese denim fabric and fashion jeans developed after the founder, Koptaro Ozaki, visited the U.S. and saw the huge potential for denim in the Japanese market. The brand was also the first commercially washed denim jean in the market, and today is one of Japan’s leading denim lifestyle brands, worn by style leaders who value the brand’s rich heritage and contemporary styling. Grace Mind, Asia’s leading brand management, distribution and licensing company with unrivaled market coverage in Greater China, is BIG JOHN’s master licensee.
Beanstalk plans to extend the brand across Northern Asia, with an initial emphasis on China, Hong Kong and South Korea. Brand extension will focus on the core denim collection and complementary accessories which will leverage the authentic, premium lifestyle image of the BIG JOHN brand. |
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John Wong, CEO, of Grace Mind, comments, “BIG JOHN holds a unique and special place in global denim history and culture. Japanese denim is revered worldwide for its quality and superior styling, and today’s educated consumer in Asia values the authenticity and heritage of the BIG JOHN brand. We are delighted to work with Beanstalk and look forward to broadening the reach of the BIG JOHN brand in Asia with Beanstalk’s help.”
Josephine Law, Beanstalk’s Managing Director, Asia, said, “Few brands can boast the combination of genuine Japanese heritage and innovative product development that the BIG JOHN brand possesses. We are excited to be working with one of the region’s leading denim lifestyle brands as we continue to grow Beanstalk Asia’s roster of world class fashion, celebrity and corporate clients.”
Ciarán Coyle, Managing Director, International said, “We anticipate strong demand from consumers across Asia who value BIG JOHN’s premium quality and cool, contemporary image. The engagement by BIG JOHN signals the start of what we anticipate will be a significant year of growth for Beanstalk in the region, and is part of our strategic initiative to grow our portfolio in the area of fashion lifestyle”. |
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