Every season, the Smiley Original x Etam partnership grows stronger and stronger. Built on the success of previous collections, using a design-conscious approach with a fusion of colours and treatments, the Etam ranges have always resulted in fun and wearable pieces for women which truly embody the spirit of the Smiley brand – positivity and freedom of expression.

The new collection, recently launched online at Etam and available in stores, once again presents a bold and colourful offering with products to get you through the summer in style and comfort. The diversity of the collection provides the Smiley lover with endless opportunity to wear their Smiley with pride. Including lingerie, nightwear, vest tops, track pants and summer tops in a wide range of designs. Prices range from €10 for multi-coloured striped smiley knickers to €30 for an electric orange smiley print nightdress. Available online or in store at etam.com. Etam, with a network of 4,500 sales outlets in more than 40 countries and regions, Group is an international player in the women's fashion market (ready-to-wear, lingerie and accessories). It designs and retails fashion products through three complementary brands – Etam, 1.2.3 and Undiz – covering most of the market in women's clothing, in terms of age and price range. www.etam.com

Smiley Original: For the young adult trend-setter who respects the iconic heritage of the famous Smiley icon and its roots in music and popular culture. Smiley is for everyone, allowing the consumer to share their beliefs in positive power and staying on top of life. Smiley is a way of life and by wearing it, is a statement in itself on who you are and how you rock the world.

SmileyWorld and Smiley Original are brands of The Smiley Company, founded in 1971 by creator Franklin Loufrani, who introduced the Smiley icon as a way to highlight positive news across Europe. Owner of the iconic smiley logo and emoticons, in 1997, Franklin’s son Nicolas introduced the first graphic emoticons which later became the brand universe of SmileyWorld. Its products are sold around the world, where it’s recognition as a unifying music and lifestyle icon add to the evolving story of one of the UK’s freshest brands. Smiley has a store in Shoreditch’s Boxpark. www.smiley.com