Grani&Partners: Italian Excellence In The World Of Gadgets And Promotional Items

Licensing International Expo - May 2013

 
The company confirms its role as preferred partner of the biggest licensors worldwide for B2B and B2C operations Grani&Partners has chosen Las Vegas’ international Licensing Expo to give the American and world markets a preview of the latest offerings planned for the second half of 2013.

Grani&Partners works in the design, development and manufacture of licensed collectible products (stickers, trading cards, 3D figures, accessories, soft toys...), which are either distributed through newsagents (the company ranks top in the market for this distribution channel with its Preziosi Collection brand) or used for in-pack and special promotion initiatives.

Grani&Partners is partner to the main Italian and international agencies that handle loyalty promotions and also works directly with multinational companies in the Food & Beverage industry. Empowered by its role within the Giochi Preziosi Group (which ranks 5th in the world toys industry) - Grani&Partners has established close working relationships with the holders of the hottest licenses around and, today, can justifiably claim to be the preferred partner of the biggest licensors worldwide.

The company has recently seen Preferred Premium Supplier agreements reconfirmed with Sanrio, IMPS and Nickelodeon for the Hello Kitty, the Smurfs (Classic and Movie) and Spongebob licenses, whose outstanding results over past years have encouraged it to focus even greater energy on them. Ferrari has also renewed its relationship with Grani&Partners for the worldwide license for the production of sticker albums, cards and accompanying gadgets, confirming the very good relationship existing between these two high-flying companies from Modena, to the delight of all motor racing fans. And finally, just as positive is the relationship with Disney, with whom Grani&Partners is in the midst of signing major partnership agreements. As announced earlier, 2013 is also the year of Gormiti for Grani&Partners. As for the B2C market, Grani&Partners recently managed to renew a long-standing license with two cutting-edge products distributed through newsagents for the first time, namely figurine and digital card collections, both accompanied by a special app for smartphones and tablets that lets the user access exclusive extra features.

"Hello Kitty, Smurfs, Spongebob, Ferrari, Gormiti and the Disney licenses are those that lately have brought us the greatest success. That’s why we will go on focusing our efforts on them, offering collections of gadgets oriented around totally new concepts and materials, designed and then sold in Italy and worldwide working in association with our R&D and Sales departments in Hong Kong” (Enrico Grani).

From 18th to 20th June, during the International Licensing Expo in Las Vegas, at Grani&Partners stand (n. M193), anyone interested can view the wide range of licenses the company handles, the products it has already manufactured and those in the catalogue (which can always be altered to meet customers’ specific needs) and will have a chance to meet up with the Marketing and Sales staff in person.

CONTACT DETAILS
  • At the expo: International Licensing Expo (Mandalay Bay Convention Center, Las Vegas, 18-20/6/13), “Grani&Partners” stand n. M193
  • Website: graniepartners.com (Italian customers) - graniandpartners.com (foreign customers)
  • E-mail: commercialepromo@graniepartners.com (Italian customers) - sales@graniepartners.com (foreign customers)