ITV Studios announces More 2013 Hell's Kitchen USA licensed products to make debut at Las Vegas Licensing International Expo - May 2013

 
Licensing Expo 2013 Preview: Hell’s Kitchen USA 2013 Consumer Products at ITV Studios’ Executive Suites 11 and 12 and Firefly Brand Management’s Booth H171

More 2013 Hell’s Kitchen USA licensed products to make debut in Las Vegas

ITV Studios Global Entertainment is previewing the official Hell’s Kitchen USA consumer products line ahead of Licensing Expo 2013 as it continues to grow in the U.S. market. With its eleventh season currently airing on FOX and another on its way, Hell’s Kitchen USA, produced by ITV Studios America, ranks as TV’s No. 1 cooking show in total viewers. The hugely popular series boasts a regular audience of over six million viewers per episode and some of the highest ratings of any summer series broadcast in the U.S. among adults aged 18 to 49.

The exciting cooking challenge show overseen by the very demanding — and sometimes temperamental — superstar chef Gordon Ramsay, is also a DVD hit and the focus of a major licensing program coordinated by local licensing agency Firefly Brand Management on behalf of ITVS GE.

Hell’s Kitchen USA’s licensed consumer products success continues as the line expands into more product categories. In 2013 Hell’s Kitchen’s new licensees include frozen foods, coffee K-cups, gourmet gift sets, board games and prepaid debit cards.

Greystar Products Inc. has an established line of food items inspired by popular restaurant brands. The company plans to produce several frozen “bar-bites” featuring popular dishes from the show, including Beef Wellington and Risotto Cups. White Coffee, which has produced Hell’s Kitchen coffee, tea and hot chocolate, will launch a new line of single-serve K-cups. Also launching this year are Hell’s Kitchen-inspired gift baskets featuring confections, cake mixes and cooking sauce, a new product line from gourmet food company, Maud Borup. Specializing in licensed board games, mini games, card games and playing cards, GDC-GameDevCo Ltd. will produce a Hell’s Kitchen board game, inspired by the hit show. In addition, prepaid debit card provider, CARD.com just released the official Hell’s Kitchen debit cards, and Visual Entertainment Inc. (VEI) will also launch Hell’s Kitchen Seasons 9 through 11 on DVD starting late summer 2013.

ITV Studios Global Entertainment and Firefly Brand Management will continue to extend the Hell’s Kitchen licensing program into numerous other categories including housewares, snack foods, beverages, apparel and publishing.

ITV Studios Global Entertainment will be showing its latest portfolio of innovative and iconic brands at the Expo in Executive Suites 11 and 12. Firefly Brand Management will showcase the Hell’s Kitchen consumer products at their Booth, H171.

Distributed internationally by ITV Studios Global Entertainment, ITV Studios’ Hell’s Kitchen is a hugely popular international format, which has been produced in 13 territories worldwide, including the UK, Germany, France and Spain. Produced by ITV Studios America and distributed internationally by ITV Studios Global Entertainment, Hell's Kitchen USA is a global hit, with at least one series having been acquired by every country worldwide.