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Discovery Enterprises International (DEI) and LivoBooks today launch their new and innovative Animal Planet Bookshelf for children’s interactive apps – available in Apple’s online App Store in the UK and Latin America, available for iOS 5 or higher. The launch comes hot on the heels of ‘Doki’s Bookshelf’ app, which brought Discovery Kids’ character Doki and friends to iOS devices as part of a strategic digital publishing strategy from DEI. Nicolas Bonard, Senior Vice President for DEI, comments: “We’re very excited by the launch of the Animal Planet Bookshelf in the UK and Latin America, with more markets to follow. Our engaging content lends itself to digital publishing formats, and we know that consumers are looking to enjoy our brands across multiple platforms. Apps also facilitate learning, developing creative and thinking skills through interactivity – which make them a perfect fit with Discovery’s core mission. Digital publishing is a core part of our licensing strategy and it’s great to have LivoBooks on board as our global licensing partner to drive it forward.” The Animal Planet Bookshelf offers stories and activities featuring fascinating animals from around the world. The Bookshelf is free and provides consumers with a digital library of interactive content that will be constantly updated with new Animal Planet stories and activities. Available now in the Animal Planet Bookshelf is the engaging Meerkats storytelling and activity app, which allows children to learn and have fun by interacting with Meerkats living in the Kalahari Desert using touchscreen technology developed exclusively by LivoBooks. Also included in the Animal Planet Bookshelf is the fun-filled Activity Book, providing children with an opportunity to learn about Earth’s fascinating animals and underwater sea creatures. It includes fun and educational activities for children, such as puzzles, memory games and colouring pages, all with touchscreen interactive features. The Animal Planet Bookshelf is free to download and provides shortcuts for sampling and buying storytelling and activity apps. Each app has a free sample version for a limited time. In future, the complete app will be available for purchase. All apps included in the Animal Planet Bookshelf feature easy and intuitive navigation. They combine educational content with interactivity to stimulate creativity and learning while contributing to the development of motor skills and logical thinking. The Animal Planet Bookshelf will launch across Latin America and in the UK. Apps will be available in English, Spanish and Portuguese. A second roll-out in Russian, Italian and German is scheduled for late summer. Negotiations are also underway to launch the Animal Planet Bookshelf for the Asia Pacific region. The second app to be launched in the Animal Planet Bookshelf will be Sharks, introducing children to this ancient species. They will learn exciting facts and have fun while feeding sharks, listening to their unique sounds, completing quizzes, building puzzles and navigating mazes, all with LivoBooks’ unique touchscreen interactivity. Last month, LivoBooks in conjunction with DEI launched the app ‘Doki’s Bookshelf’ which brings the Discovery Kids networks spokescharacter Doki and his friends, to iPad, iPhone and iPod Touch. The bookshelf, available in English, Portuguese and Spanish also includes the newly-released ‘Doki Explores Space’ and ‘Doki Explores the Ocean’, a top seller across Latin America in the Education category of the App Store’s purchased applications.[1] Other new apps coming soon include: ‘Doki ABC’, with content that aids in learning to read and write; ‘Doki 123’, about the world of math; and ‘Doki Sports’, about the importance of being physically active and presenting popular children's sports options of today. All are available for iOS 5 or higher. [1] Distimo Report, Education category, paid apps, March 5, 2013. Countries: Mexico, Argentina, Chile, Brazil, Colombia, Ecuador, Honduras, Peru. Apple Inc. iPad |