LazyTown Bounces Back In Australia

BRANDORA Editorial Staff - June 2013
 

 
The award-winning global children’s entertainment brand LazyTown is bouncing back in Australia with a brand new deal with the Australian Broadcasting Corporation (ABC). The agreement will see the free-to-air channel renew the rights for LazyTown Series 1 and 2, as well as securing the rights to air the brand new Series 3, scheduled to premiere on ABC4Kids on June 26th.

ABC Music has also secured the rights for all of the music of LazyTown, to be released in both physical and digital format in the market.

Home entertainment publisher Roadshow recently added Series 3 to its portfolio, to be released on DVD next year.

LazyTown has also renewed its long-standing relationship with live stage show promoter Andrew Kay & Associates to continue to represent LazyTown stage show rights in Australia. LazyTown forms a standalone segment of the ABC 4 Kids stage show which has been a big success in Australia and continues to tour throughout the country with performances in July scheduled at the famous Sydney Opera House.

Finally, LazyTown has renewed the contract with its L&M agent Stella Projects, who will continue to handle LazyTown’s successful licensing and merchandise business in Australia.