Imira Entertainment's Lucky Fred Snapped Up By Exim Licensing Group

BRANDORA Editorial Staff - June 2013

360° IP represented throughout Latin America


Imira Entertainment, Spain’s leading production and distribution company specialising in youth programming, has signed a deal with EXIM Licensing Group for the rights to represent all Lucky Fred licensed products and merchandising across Latin America.

Lucky Fred is an original Imira Entertainment animated co-production with Televisió de Catalunya and Rai Fiction, starring Fred, a young boy and Friday, his shape-shifting robot, and their adventures with Brains - the super-spy next door. The property has an active licensing program globally, and the deal with EXIM covers key Latin American territories including Mexico, Brazil, Colombia and Chile.

EXIM will represent apparel & accessories, stationery & paper products, toys & games, party goods, health & personal care, food & beverage, along with other licensed products to roll out over the coming months.

Julian Barbier, Licensing Agent for Imira Entertainment says: "We are delighted to have EXIM promoting the development of Lucky Fred in Latin America. The series is enjoying huge success on Nickelodeon this year, and the plans for extended broadcast reach through Free TV in 2014 across a number of territories creates huge potential in L&M. We have found the ideal partner in EXIM group, to help grow the brand’s success even further!"

Celso Rafael, Executive Vice-President of EXIM Licensing Group adds: “The EXIM team is excited to partner with Imira to represent Lucky Fred in Latin America. The animated property has been sold to several broadcasters and cable carriers around the world, experiencing phenomenal results, and we anticipate enormous L&M potential for our territories. It will be a focus for EXIM in 2013 and 2014 as we implement a comprehensive 360 degree cross-platform strategy to establish Lucky Fred as a leading brand in the market.”