NICI’s My Little Pony-collection to be released this summer

NICI GmbH - Juni 2013

Enchanting, mysterious, adventurous. The NICI GmbH is going to release a plush-collection which implements My Little Pony’s credo.

Which pony-brand has been attracting the attention of millions of girls all over the world with entertaining adventures, colourful animals, and stories about friendship for 30 years? My Little Pony™.

Since 2011, the animated series of My Little Pony is aired on Nickelodeon and watched by an enthusiastic audience, generating high TV ratings and a huge fan community. From September onwards, when NICI’s licensed collection is going to be on sale in Germany and Austria, fans can let the cute ponies’ world with all its adventures and friendship come to life. The company’s designers developed Twilight Sparkle, the unicorn; Rainbow Dash, the Pegasus; and Pinkie Pie, the jolly party-pony, as soft and cuddly plush-friends and many accessories for true My Little Pony-fans. The 22-part NICI collection is going to be available in well-assorted gift- and stationary shops, toy stores, department stores, on the Internet as well as in the more than 30 NICI shops.

“We acquired a real cult-brand with the My Little Pony-licence. We were able to give our products the distinctive My Little Pony-look due to our high build quality, our typical soft plush, and the great job our talented designers do. This new line will make the fans’ hearts beat faster and will support us in extending our position as one of the world’s leading manufacturers of plush and gift products,” says Thomas Pfau, CEO of the NICI GmbH.

The three cute ponies Twilight Sparkle, Rainbow Dash, and Pinkie Pie are going to be available as standing plush toys in various sizes (20, 30, 50 cm) and Bean Bag key rings (12cm). Those who especially like Pinkie Pie and would like to take a ride on her can do so on an 80 cm version containing a filling which makes small girls able to sit on her. Two rectangular plush-cushions are perfect for some cuddling. A plush handbag and neck pouch can be taken along by little My Little Pony-friends. A notebook with stickers can be used by older children as writing pad. Smaller kids can resort to the My Little Pony- colouring book to let the ponies come to life. A plush pencil case and a metal savings box in My Little Pony-design decorate every pony-fan’s desk.

Magical ponies made by NICI.