Turner outlines ambitious plans to replicate the success it’s achieved on the brand in the Middle East, Israel, North Africa and Turkey

Turner CN Enterprises is proud to announce that it has been appointed the multi-territory licensing and merchandising rights to the IMPS-owned evergreen brand The Smurfs for the UK and Eire. The deal, which covers all categories except master toy, will see Turner build on its existing licensing success with the brand in the Middle East, Israel, North Africa and Turkey. The Smurfs was created by Belgian comic artist Peyo in 1958 and, 55 years later, continues to capture the imagination of boys and girls thanks to its funny storylines and its variety of cute and lovable characters. Over 30 years in licensing, The Smurfs now has a portfolio of over 600 licensees who have been enticed by the brand’s universal values and timeless appeal. An array of branded products for The Smurfs is now available at retail in over 80 countries worldwide.

Turner CN Enterprises has built successful licensing programmes for The Smurfs in the Middle East, Israel, North Africa and Turkey – having signed key partners covering major categories including Upex Brands Ltd for Personal Care, Arabic Triangle Trading for Apparel and Footwear, Global Sourcing Solutions Ltd. for Stationery and Kozmoneks Kozmetik Oyuncak ve EV Gerecleri San. Tic. Ltd. Sti. for Party Goods, among others. With its extended territorial reach, Turner will exploit the heritage and retro appeal of The Smurfs – and the new movie set for release in July 2013, The Smurfs 2 – to grow the brand’s consumer products programme in the UK. In 2011 the release of the first 3D movie from the franchise, The Smurfs, generated over $563 million in box office sales. Turner plans to build on the momentum generated by the release of the second movie to expand into new product categories and target a wider audience through relevant merchandise.

Alan Fenwick, VP, Turner CN Enterprises comments, “Having already built a successful partnership in other EMEA markets, we’re really excited to now have the UK licensing rights to The Smurfs. The UK holds huge potential for the brand and we’re looking forward to implementing a regional licensing programme that appeals to adult retro enthusiasts while capitalizing on the new fans who have been introduced to The Smurfs for the first time through the movies.”

William Auriol, CEO, IMPS adds, “The Smurfs has built and maintained a solid consumer profile over its 55 years which has been enhanced by our close collaborations with our highly skilled agents. Turner’s expertise in delivering successful licensing programmes for children’s entertainment brands makes them the right partner for this much-loved franchise and we’re delighted to be extending our relationship with them into new markets.”