The world through rose-coloured glasses: Pink Panther celebrates his 50th anniversary – with CPLG!

CPLG Germany - July 2013
 

 
He's the one and only, truly original, panther - pink panther - from head to toes! For half a century a pink cat has been making the entertainment community purr: Pink Panther – the only animated character that has ever received the Academy Award – celebrates his 50th anniversary.

 

The big hero in film and TV history has good reason to cheer in 2014: The popular Pink Panther is well known among people of all age groups. Grand-parents, parents, children, grand-children – the love for the Pink Panther phenomenon unites generations. With his cool and hilarious attitudes he pads into the hearts of his target demographic. Pink is not just a colour – pink is an attitude towards life and has always been standing for him: The one and only Pink Panther!

Everyone knows the bright character and his more than unusual history: Although the Pink Panther made a really short debut in the opening credits of a motion picture, he nevertheless made a strong impression upon the audience. In 1964 an Oscar-winning feature film followed – starring ‘Pink Panther’ himself! The panther from back then has undergone continuous development: While cheeky elegance characterized his first appearance, he is well-known for his clumsy naivety today. True to the lines of the song “Ev'rybody loves a panther that's pink” we may well expect Pink Panther to be up to mischief for the next 50 years!

On the licensing market Pink Panther never ceases to amaze licensees, retail partners and consumer. ‘Pink Rocks’: A unique selling point is the colour pink – the most favourite colour of young girls. What is more: Versatile styles gain considerable attention and guarantee a cool look. The brand is especially strong on the fashion&accessories market, but also scores in other categories. Countless promotion and retail activities are already in the pipeline for his anniversary party in 2014.

Licensing rights to Pink Panther are granted by Copyright Promotions Licensing GmbH.