Cut the Rope® makes major inroads into Iberian market BRANDORA Editorial Staff - July 2013

 
ITV Studios Global Entertainment and Enjoy Brand Licensing announce new licensees for hit ZeptoLab® property

ITV Studios Global Entertainment has announced that Enjoy, the Spanish agent for the massively successful game Cut The Rope, has added a wealth of new licensees for the important Spanish and Portuguese markets.

A significant number of regional partners have been added to the worldwide partners already on board like Hasbro and Mattel. They are: Copywrite Europe for the back to school category, Van der Erve for apparel, Helvi 2000 for apparel, Risi for sweet snacks, Dracco for candy, Alfaguara for publishing, Creaciones Euromoda for home textiles and Arazonia Multimedia for PC games.

Cut the Rope is one of the biggest app brands in the market, in the top 5 paid-for apps of all time (Apple iTunes) with over 300 million downloads worldwide and 3 million in Spain. Enjoy was appointed by ITV Studios Global Entertainment, which manages the European licensing campaign on behalf of ZeptoLab.

Ruben Gil, CEO of Enjoy, comments: “We are very happy with the response of this market to Cut the Rope. The importance of our new partners shows the success of this brand in Iberia”.

Trudi Hayward, SVP, Head of Global Merchandise, ITV Studios Global Entertainment, says: "Spain is proving to be hugely receptive to the Cut The Rope brand and Enjoy has pulled together a terrific brand programme for Om Nom®. We are gearing up for the Iberian retail launch for Cut The Rope merchandise later this year on the back of the UK launch this spring."