LazyTown’s Sportacus and his loyal sidekick Stephanie made a star-studded appearance at Moscow’s Open Air Event hosted by Russia’s leading children’s TV Channel, Karusel. The event, which took place on 1st June 2013 at the All-Russian Exhibition Centre, attracted over 700,000 visitors and reached a further 51 million children and their parents through the live TV broadcast on the Karusel channel.

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The show’s aspirational sporting hero Sportacus delighted the crowd with his performance of spectacular flips, somersaults and his signature sidekicks. As his young fans mimicked his warm-up moves, Sportacus advocated that ‘everyone can be a superhero’ if they eat fruit and vegetables, known as Sports Candy in LazyTown, and drink plenty of water and practice.

Visitors of the event had the opportunity to meet and greet Sportacus and Stephanie and have their photo taken with their favourite TV heroes. They were also issued with a Superhero Passport – both a keepsake and a means to be rewarded with a surprise from their parents or carers once they fulfil the passport mission of eating 5 Sports Candies a day.

A Turner-owned franchise, LazyTown is the only global preschool brand dedicated to encouraging children to be active and healthy by providing them with entertainment that echoes these core values in a fun way.