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The broadcaster ProSiebenSat.1 TV Deutschland GmbH has secured the exclusive free-TV rights for the children’s and youth programme of the media company Yep! TV Betriebs GmbH & Co. KG. The contracting partners have agreed upon a long term, strategic cooperation for the Yep! programme on ProSieben MAXX.
From 4th September, as part of its daytime itinerary, the new free-TV station ProSieben MAXX will broadcast major, mainstream premium titles and free-TV premieres for a young, primarily male target group between 6 and 13 years of age. The programme includes among other aspects the free-TV premieres of new seasons from the successful anime-series “Pokémon” and “One Piece”. Further highlights from the genres superheroes, action and adventure will also appear. On workdays, ProSieben MAXX will transmit 2 programme-blocks of the Yep! programme from 06:00 to 10:00am and 14:00 to 18:00pm, and on weekends from 06:00 to 11:00am and 14:00 to 18:00pm. The Yep! programme is unique in German free-TV with its unmistakeable positioning, and it offers great potential for the advertising-relevant target group. A dedicated Yep! sales team exploits the dedicated children’s areas through advertising and cooperation partners. Hans Ulrich Stoef, chief executive of m4e AG, and Gottfried Zmeck, chief executive of Mainstream Media AG: “Through this Yep! participation, m4e AG and Mainstream Media AG are expanding their business areas and their TV know-how into advertising-financed free-TV and to an extremely interesting target group. We are very pleased to be able to make this strategically important step together with a significant partner: ProSiebenSat.1 and we are convinced that we shall collectively turn the Yep! brand into a great success story in children’s entertainment. Yep! in cooperation with ProSieben MAXX and under the leadership of the high-profile television professional Karola Bayr will be offering viewers as well as the advertising market a highly attractive programme.” Jürgen Hörner, chairman of the executive board at ProSiebenSat.1 TV Deutschland GmbH: “With Yep! we have been able to win over a highly attractive partner for a long-term, strategic cooperation with ProSieben MAXX. Yep! constitutes the perfect addition to the daily programme of our new free-TV channel.” René Carl, broadcasting head at ProSieben MAXX: “Through this cooperation with Yep! we have acquired outstanding content for the daytime programme on ProSieben MAXX. During the evenings, ProSieben MAXX offers television programming for men in the 30+ age group. In the daytime, when TV-utilisation by our relevance target group is low, we shall be taking care of our younger generation.” ProSieben MAXX: The new free-TV broadcaster begins its programme on Tuesday, 3rd September 2013, at 20:15pm with the free-TV premiere of “Captain America – The First Avenger”. Exclusively in German free-TV, ProSieben MAXX presents original-English language series with German subtitles. The broadcaster stands for high-quality television for a male target group between 30 and 59 years of age with drama series from the USA, international documentaries and reports and an in-house produced magazine, expanded by the Yep! children’s and youth programme in the daytime programme. Yep!: Yep! TV Betriebs GmbH & Co KG, in Ismaning near Munich, is a joint venture of Mainstream Media AG (50%, of this: 4% Tim Werner) and of m4e AG (50%), founded by Gottfried Zmeck and Hans Ulrich Stoef. The Yep! managing director Karola Bayr runs the company since October 2012. The core business of Mainstream Media AG is the area of broadcast with the subscription channels GoldStar TV, Heimatkanal and Romance TV. m4e AG is an international brand management and media company for children’s and family entertainment. m4e is a leading company in the development, production, distribution and marketing sectors of animation and live-action programmes. |