Licensed Property Award Category Finalists Revealed BRANDORA Editorial Staff - August 2013

The finalists in all six of the Best Licensed Property categories in The Licensing Awards 2013 have been announced, they were arrived at as a result of views canvassed from an extensive panel of experienced retailers and licensees.

“The contenders in the licensed property categories stand as testament to the dynamism which is inherent in this ever evolving industry,” commented Ian Hyder, joint managing director of Max Publishing, owner of The Licensing Awards and The Licensing Source Book. “There is an impressive array of finalists from right across the spectrum, newer entertainment properties which have really ‘hit the spot’ in the last year to real stalwart brands that have successfully wielded the power of their heritage while maintaining their relevance in today’s challenging market place.”

Best Preschool Licensed Property

Finalists:
Doc McStuffins
Fireman Sam
The Gruffalo
Mike The Knight
Peppa Pig
Thomas & Friends
Tree Fu Tom

Best Schoolers/Tween or Teen Licensed Property

Finalists:
Angry Birds
Hello Kitty
Marvel’s Avengers
Minnie Mouse
Moshi Monsters
Skylanders
Teenage Mutant Ninja Turtles

Best Sports Licensed Property

Finalists:
Arsenal Football Club
Chelsea FC
England Rugby
FC Barcelona
Liverpool Football Club
Manchester United Football Club
Tottenham Hotspur Football Club

Best Celebrity Licensed Brand

Finalists:
The Beatles
Emma Bridgewater
Jamie Oliver
Kirstie Allsopp
Little Mix
One Direction

Best Brand Licensed Property
(By ‘brand’ we mean non-entertainment eg heritage, fmcg, transport)

Finalists:
Britvic Brands
JCB
Kellogg’s Vintage
National Trust
Stanley Black & Decker
V&A
Wall’s Ice Cream

The Classic Licensed Property Award
(This is for properties that are over 10 years old. The winning property will enter the Classic Hall of Fame and join previous winners, Mickey Mouse in 2012 and Star Wars in 2011)

Finalists:
Barbie
Batman
The Beano
Doctor Who
Me to You
Paddington Bear
Sesame Street
The Simpsons
SpongeBob Squarepants

The winners for the Best Licensed Property award categories will be revealed (alongside the winners of the Product Awards and Marketing Communication Award, the finalists of which have already been revealed) at The Licensing Awards event on Tuesday 10 September which will take place in The Great Room at London’s prestigious Grosvenor House Hotel.

Hundreds of tickets have already been bought for The Licensing Awards event, which will be attended by over 1,300 retailers, licensees, licensors and industry suppliers. Tickets for The Licensing Awards 2013 event are available from Createvents - Tel: 01252 781178 or e-mail clare@createvents.co.uk

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