Sky Vegas Launch An Exclusive Slot Machine For Evel Knievel Brand Licensing Europe - September 2013

EVEL KNIEVEL has become one of the first mobile HTML5 slot games to launch on SKY VEGAS.

SKY Launched the EVEL KNIEVEL game with a marketing push on the SKY VEGAS home page in summer this year.

A number of other operators including Ladbrokes and Bet Fair are due to launch the game in the coming months. EVEL KNIEVEL risk taking is perfect for the gaming environment.

“EVEL is the global recognised godfather of extreme sports. The legend of EVEL continues to live on. We have a number of documentaries planned and a film project to launch in 2015” said Jeremy Goldsmith of Event Merchandising.

Of all the superheroic characters that have appeared on the pages of Marvel and DC comics, there is only one, real life superhero: Evel Knievel. And the legend lives on.

Event Merchandising is licensing EVEL and is seeing a resurgence in licensing activity. Event have iconic imagery, an art bank of new materials and archive footage that has been recently used in Ad’s for Audi Cars (http://youtu.be/SFiJGJ3EFMY) and Doritos.

Other licensee’s for the iconic hero include include Pyramid Posters, BELL Helmets, Kiddimotto (Kids Bikes), Smiffy (Dress up), Barnstorm Games (Apps,) American Classics (clothing), Robe Factory (Robess)

EVENT MERCHANDISING
Event is the licensing agent for Evel Knievel. Event has been a market leader in entertainment live merchandising for over 30 years, working with London 2012, Channel 4, IMG, Buckingham Palace, British Athletics, Rio 2016 and more. Event will be exhibiting at Brand Licensing Europe on stand L55 and showcasing TNA Impact Wrestling, Magna Carta 800th together with Evel Knievel.