Masha and the Bear became the most popular cartoon on YouTube

The episode “Recipe for Disaster”, locally known as «Маша + Каша», Hits over 100,000, 000 views. Animaccord Animation Studios, producers and owners of the family show №1 in Russia celebrating one more win on YouTube. The episode called “Маша + Каша” which has been uploaded in February 2012 racked up 100,735,000 views today (12. August 2013). http://www.youtube.com/watch?v=KYniUCGPGLs&list=PL73E786B499A54A18&index=18

Furthermore, Masha and the Bear became the most popular video on Russian YouTube in 2012. The viral “Gangnam Style” which was ranked №1 in the whole world, took the 2nd position after the episode “Laundry Day” (locally known as «Большая стирка»). According to Google Analytics data, the episode has been mostly viewed by men from 35-44 years old.

Masha and the Bear animated series, targeted at children aged 3-9 years old, was launched in 2009 and today is amongst the Top 3 preschool brands in Central and Eastern Europe and one of the hottest licensed properties.

As a result of its style and universal humor Masha and The Bear is the first Russian animation brand that speaks to children all over the world. The animated series is currently hugely popular. Every 7-minute high-quality 3D CGI animated episode includes original music and songs and the series is largely played out through action with little dialog making it easy for children around the world to understand. Series has been dubbed into German, French, English and Spanish.

To date, licensing program has more than 100 licensees covering more than 50 product groups. Masha and The Bear is the sole locally licensed brand, which keeps being chosen by leading international companies to launch their products in Russia and CIS. As an example, Ferrero enjoyed an incredible success using Masha and the Bear for Kinder Surprise, Kinder Mix, Kinder Pingui and Nutella.