Beetles and Bugs: VW to deliver keynote at BLE 2013Brand Licensing Europe - September 2013 |
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Brand Licensing Europe 2013, the Advanstar organized exhibition, has announced that its second keynote address will be given by Volkswagen.
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Ever dreamt of heading West in a Camper-Van? Does a VW Beetle make you smile? With its iconic vehicles, romantic associations about travel and a winning ad campaign, VW has evolved from a car for the people to being a brand for everyone. We are delighted that VW Archivist, Dr Ulrike Gutzmann, is going to present the keynote, titled “Milestones and Magic - The History of Volkswagen’. Dr Gutzmann says, “Millions of people feel great enthusiasm, even passion for their Volkswagen. People are excited about a brand new car providing them with up-to-date technical features. Others believe in the reliability of their Volkswagen making everyday life so comfortable for many years. And then there are those who love their vintage Beetle, Camper-Van or Golf bringing a glimpse of good-old yesterday into their present.” Using archive material Dr Gutzmann will tell the fascinating story of how Volkswagen developed from a car manufacturer in the North German countryside to a global player with twelve strong brands and more than 100 factories on four continents. She will introduce people and products and the exciting history of Germany`s automobile ambassador. This keynote is free to attend and will take place in the Licensing Academy on Wednesday 16th October 2013 at 13.00. |