BLE 2013 Welcomes Playboy Brand Licensing Europe - September 2013

 
Brand Licensing Europe, the Advanstar organized exhibition, has announced that Playboy will be joining this year's licensing exhibition.

Founded by Hugh M. Hefner in 1953, Playboy has been a tastemaker, an arbiter of style and a vanguard for political, sexual and economic freedom for almost 60 years. Based in Beverly Hills, California, Playboy Enterprises publishes Playboy Magazine in the United States and abroad, and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries, as well as retail stores and entertainment venues. The Rabbit Head Logo is one of the top 20 brands in the world and ranked amongst giants such as Nike, Disney and McDonald’s. It continues to fuel the future of Playboy and its global expansion.

Darren Brechin, BLE event director, said: “We are delighted that Playboy will be joining BLE on its 60th anniversary. Playboy's success as a globally licensed brand as well as its opportunity to reach new markets and product categories through innovative partners make it a great addition to our already impressive list of exhibitors."

Other sport and consumer brands exhibiting in the Brands section include Major League Baseball, adidas-A.C. Milan, adidas-Real Madrid, Manchester United Merchandising Ltd, Chupa Chups, Automobili Lamborghini S.p.A, NBA Europe, The Royal Ballet, Discovery, Maui & Sons and more.

Brand Licensing Europe 2013 takes place from 15 – 17 October 2013 at London’s Olympia. For more information please visit www.brandlicensing.eu.