SINDY With New Face and Collection

In September 2013 the Sindy brand will be celebrating 50 years of success with Sindy having been a role model, best friend and fashion icon to millions of girls over each of those years.

Sindy today continues to reflect the interests of her core market of girls aged 4 to 8 years and all that is the best of a modern, fashion conscious teenager and to celebrate this anniversary Pedigree Dolls & Toys has repositioned the brand with the intention of rolling out a strong global licensing programme.

In Turkey, Pedigree are pleased to announce that they have appointed Lisans Medya as their agent for the region.

Denise Deane the International Licensing Manager for Sindy in Turkey added 'Lisans has an enthusiastic and professional team with experience in the licensing business as well as digital brand development which we see as a key area for Sindy's future plans. Their publication License Time magazine will allow us to communicate effectively and regularly with the trade so that everyone is kept up to date with all of the brands developments. Turkey has always been a key market for Sindy and Sindy dolls will be one of the product ranges which will help revive the brand going forward. We believe that in partnership with Lisans there are great opportunities for partners to join us on this exciting journey.'