Chupa Chups® And King Features Sign Agreement To co-Brand Iconic Lollipop Property And Betty Boop™BRANDORA Editorial Staff - October 2013 |
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King Features Syndicate and Chupa Chups® have reached an agreement to co-brand the name, and distinctive logo from the world-renowned lollipop brand with the name and likeness of Betty Boop™, one of the most iconic animated characters in history.
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The Chupa Chups® brand, which belongs to the Italian confectionery Perfetti Van Melle, was launched in Spain in 1958. Its famous logo was designed by Salvador Dalí. Today, Chupa Chups® is a global brand with a huge international awareness as the most popular and consumed lollipop in the world. Every year, billions of these high quality candies, with a huge variety of flavors in the characteristic colorful wrappers, are enjoyed by people of all ages in 150 countries. In fact, Chupa Chups® enjoys a tremendous emotional link with its customers and has become a part of popular culture to the point of becoming a generic name for lollipops. As the worldwide exclusive licensing agent for Betty Boop, King Features works closely with Fleischer Studios to keep Betty entertaining millions of fans and collectors worldwide. Created in 1930 by legendary animator Max Fleischer, Betty Boop is one of the most popular and successful licensed characters in entertainment history. Today there are nearly 200 licensees in the United States and nearly twice as many internationally that produce quality merchandise in virtually every category that bears Betty’s unique likeness. |
“We are thrilled to represent the Chupa Chups brand for this co-branding opportunity with our signature property, Betty Boop,” said Cathleen Titus, vice president of international licensing for King Features Syndicate. “Both Chupa Chups and Betty Boop are tremendously colorful creations and represent fun lifestyles. We believe the intrinsic qualities of these two properties complement each other well and will ensure the successful marketing of the co-branded merchandise.”
“This partnership is a fantastic opportunity to bring two sweet brands together to create a unique and exciting new offer in the market,” said Marta Ballesteros, senior brand manager for Chupa Chups.
King Features will seek licensees for the co-branded merchandise in the following categories: Apparel, Fashion accessories, Footwear, Housewares, Smartphone and tablet accessories, Party goods, Stationery, Giftware, Apps and digital games.