Dracco exhibit at the Licensing Market in Munich on 5th of November

The whacky, wobbling zombies of Zombie Zity are taking over towns and toy stores all over the world! The recent launch of this exciting new brand is receiving zombie-riffic feedback from retailers and consumers. Zombie Zity has strong support in many markets worldwide based on the overall strength of the broad product line, the unique outlook and multi-platform brand strategy.

The official Zombie Zity magazine launched in September, in Germany, with partner Egmont Ehapa. This special edition featured a Zombie Zity mix-and-match Swobblerz zombie figure. Also included in the issue is a game code for www.zombiezity.com that can be redeemed for attack credits in the online game “Tower of Terror”. The Zombie Zity brand and storyline provides rich, deep content for fun games, puzzles, comics and contests in the magazine.

The first, special issue of Zombie Zity magazine in Germany serves as a great introduction for the regular bi-monthly Zombie Zity series launching in January 2014. The bi-monthly magazine will be packaged with a Zombie Zity figurine, along with a zombie-themed, story-related second novelty.

More zitizens are joining the madness in Zombie Zity, including Leomil, who will produce a line of Zombie Zity footware and apparel. Additionally, Dracco is happy to announce a licensing deal has been signed with Herding to manufacture Zombie Zity bedding. Many more licensees are coming to the Zity to be a part of this kid-friendly brand that appeals to boys and girls of all ages.

For more information on Zombie Zity or licensing opportunities, contact: Axel Derendorf, Head of International Licensing and Business Development, at ad@dracco.com or Amy Schrei, Head of Marketing, at aschrei@dracco.com.hk

Filly Witchy, the 2013 yearly line of this super successful brand, has retailers and consumers under its spell. Filly is once again the #1 girls toy in Germany (NPD) and has sold more than 66 million figurines to date. Filly Witchy is a light-hearted take on a classic theme, bringing magic and mystery to the forefront introducing many fresh concepts to the Filly universe. The Filly Witchy “secret family” and pets, make their debut in this enchanting new series.

The success of Filly Witchy in 2013 was enhanced by two, top-selling launches during the year. The first launch of figurines in Q1 was completely sold out. To fulfill demand, a second launch of figurines in Q3 was introduced with an exciting packaging refresh and five new characters, the Secret Family, along with glow-in-the-dark capes for all. The Filly Witchy magical theme is reinforced in several play sets, such as the very successful Filly Witchy Windmill.

A new Filly Witchy style guide for licensees compliments the brand. Filly is a proven international lifestyle brand with 40+ licensees and continued strong sales of the core collectible figurine line. The brand’s impact will expand with the creation of a new animated TV series, Filly Funtasia set to debut in 2014. The 26 x 30’ CGI series features all the popular Filly characters who come together for the first time at the School of Magic. Set in the new kingdom of Funtasia, it is a fantastic world full of magic and fantasy. While at the Academy, the Fillys learn to perfect their magic, overcome challenges and have loads of fun while going through their teenage years.

Funtasia is the latest step in the successful march of the Filly brand across multiple platforms around the world. Dracco is now starting to explore it’s partnerships with licensees across all categories. Blue Ocean and Kids & Concept will launch magazines and books.

For more information on Filly or licensing opportunities, contact: Axel Derendorf, Head of International Licensing and Business Development, at ad@dracco.com or Amy Schrei, Head of Marketing, at aschrei@dracco.com.hk

Predasaurs combines fact and fantasy in the evergreen theme of dinosaurs with an exciting twist – the mightiest and most powerful creatures that ever existed are transformed into a ferocious new breed of prehistoric warriors! Thanks to brand partners and significant marketing support from TV commercials, publishing and an interactive website, Predasaurs has enjoyed strong sales with over 7.5 million figurines sold in 3 years. Italy and Germany being the leading markets with further launches all over Europe.

The successful Predasaurs brand is perfectly positioned to attack the market with the newest series, Aqua Attack. Predasuars, the battling mutant dinosaurs of Predasaurea island, face the new Aquasaurs, DNA mutant dinosaurs enhanced with unique, sea creature attributes. A new battle is being waged between the Predasaurs and ferocious new Aquasaurs. Aqua Attack is the third series of Predasaurs following DNA Fusion and Insect Invasion.

Each series of Predasaurs contains features that are unique to the brand, including original designs, glow-in-the-dark teeth and “power stones” embedded in interchangeable weapons. The latest series of Predasaurs, Aqua Attack, adds creative styling, additional glow-in-the-dark armor plates and translucent body elements, along with enhanced weapons. Now there is a total of 80 unique Predasaurs to collect across 3 series.

For more information on Predasaurs or licensing opportunities, contact: Axel Derendorf, Head of International Licensing and Business Development, at ad@dracco.com or Amy Schrei, Head of Marketing, at aschrei@dracco.com.hk