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The Smiley Company is welcoming Torsten Gryska (37) in their Londoner headquarter as new Brand and Commercial director for Germany, Switzerland, Austria and Central Eastern Europe.
Torsten Gryska, formerly Licensing Manager in the field of kids and family entertainment for Fremantle and companies such as Hasbro Transformers, BBC Earth or the Discovery Channel, is excited to become part of the Happiest Brand Ever: "I am looking forward to the new challenges and opportunities. After visiting the BLE I was reassured that the Smiley Company and its sub brands Smiley Original, SmileyWorld and Smiley London are in great demand. Especially in current times where the vibe of the 80s and 90s, the decades in which Smiley grew into a brand and which still influence the company's attitude, have experienced a revival in the field of lifestyle and fashion, the Smiley is booming again."
In his new position Torsten Gryska's main tasks include to further promote Smiley as a fashion and lifestyle brand, to deepen and manifest the relationships to licensees such as H&M, Nici, TV Mania, Herlitz and Plomo o Plata and to find potential partners for new cooperations.
Kontakt: e: torsten@smiley.com | ph: +49 172 88 74 395 |
