B-DAMAN with brand new TV Series and Toy Line!

m4e AG brings with “B-DAMAN Crossfire” a new highlight to its recently launched boys-action platform YEP!. Hasbro accompanies the German TV premiere with a new, innovative toy line.

The action and excitement of marble shootouts is back in Germany with “B-DAMAN Crossfire”. The producers of the hit property BEYBLADE have lifted B-DAMAN, which has already been very successful around the globe in the past, to a new level and added exciting digital features. The brand management and media company m4e AG now picked up the new TV series “B-DAMAN Crossfire” for its TV platform YEP! on ProSieben MAXX while exploiting the licensing rights for Germany, Austria and Switzerland. A new generation of kids is ready to get thrilled by the fast paced marble battling game. ‘Collecte and compete’ is the focus of the toy line which toy partner Hasbro already put on shelves in Germany, supported by a broad marketing campaign.

The new anime series targeting at boys, aged 6-10 years will be premiering on German free TV at YEP! on ProSieben MAXX on Saturday, 23 November 2013 at 3:35 pm (broadcast every Saturday and Sunday at 3:35 pm). With “B-DAMAN Fireblast” a second season is already in production. The characters and battlefields of the TV series are brought to live by the toys and digital platforms. Kids can pick and configure the figure that they like most in terms of personality and battle style and then compete with other kids in fast-paced battles. Or they can practice their skills on their own against B-DAMAN targets. B-DAMAN play allows for kids to create their own set of rules and games for an almost endless amount of challenges. A B-DAMAN app recognizes the figure and transforms gaming into a digital experience. Thus kids can compete against other gamers from around the world, which is also possible on the online platform www.BDamanBattles.com.