The Simpsons™ Fashion Mania Continues Global Cat Walk Takeover BRANDORA Editorial Staff - November 2013

 
Twentieth Century Fox Consumer Products Partners with Retailers to Introduce SIMPSONS Collaborations Representing New Sectors of Fashion

The fashion world is colored with a deeper shade of yellow straight from Springfield as THE SIMPSONS™, adored television icons, continue to pop up in collaborations with red-hot fashion brands. Following up on two years of fashion alliances with leading men’s lifestyle brands, Twentieth Century Fox Consumer Products introduces new partnerships with popular high street fashion partners and boutique brands including Eleven Paris, Drop Dead Clothing, Joyrich and Zara Kids as well as developing new collections for existing partners.

“Over the past two years, we have seen THE SIMPSONS iconic status become successfully immersed in fashion brands, and by working to keep designs on trend and artwork fresh and relevant, we are seeing consumers respond enthusiastically in a new and different tier of fashion,” said Jeffrey Godsick, president of Twentieth Century Fox Consumer Products. “We are driving unique collections in new areas and believe we will see a similar response to our previous partnerships with these aspirational, trend-setting products to roar through fashion houses and generate widespread conversation on fashion blogs. It is clear that THE SIMPSONS is more relevant than ever and the 25th anniversary next year is set to be an even more exciting year in the history of the brand.”

Additionally, new collections will be introduced for existing global partners, such as Bershka, Pull & Bear, H&M, C&A (kids), Zara Kids and Original Marines. In addition to retailers in the United States, THE SIMPSONS collections have launched this year at United Kingdom-based high street fashion retailers, including Topshop, Topman, River Island, Urban Outfitters, New Look and Primark. And in a first for the brand, Primark will debut the first dedicated Maggie Baby collection this Autumn.

Twentieth Century Fox Consumer Products introduced THE SIMPSONS first fashion brand partnership in 2012 with Jeremy Scott and most recently launched its first footwear collaboration with Converse. Additional fashion partners who have launched THE SIMPSONS product at retail include: Topshop, Topman, Pull & Bear, Bershka, H&M, C & A, New Look, River Island and Urban Outfitters.