Hong Kong families to experience an unforgettable Chupa Chups® Christmas 2013

This Christmas, Chupa Chups®, and The Link Management Limited, have teamed up to create an amazing thematic event which takes place in Hong Kong as of November 8th.

The Link’s Lok Fu Plaza will be filled with vibrant colours and seasonal melodies as it shares the festive spirit with everyone! For the first time ever, The Link will be teaming up with the popular lollipop brand, which is celebrating its 55th anniversary, to present “The Link x Chupa Chups® Colour Your Mind Playground”. Lok Fu Plaza is transformed into a colourful Chupa Chups© paradise where visitors, families and children, will be able to experience the joy of Christmas as they indulge themselves in this festive atmosphere.

Colour Your Mind with the World’s Largest Chupa Chups®, Christmas Playground

At over 10,000 square feet, the world’s largest Chupa Chups© Christmas Playground features many giant Chupa Chups decorations, including an almost 2,000 sq ft Chupa Chups© Maze, a soaring Hot Air Balloon, an exciting Ferris Wheel and a Festive Christmas Train. These fun attractions will combine to provide the perfect venue for visitors to enjoy special Christmas moments. The playground is decorated in colourful decorations that can uplift the minds of visitors, and also inspire children’s creativity and development.

Hong Kong’s First Chupa Chups® Music Stairs Promote Healthy Living

The Link x Chupa Chups® Colour Your Mind Playground also includes two music stairs located at Zone B of Lok Fu Plaza. These Chupa Chups® music stairs – Hong Kong’s first of their kind – spiral upward, and each step is a piano key that leaves a trail of melody as people walk. In addition to encouraging visitors to use their imagination to create wonderful Christmas tunes, the staircases encourage people to take the stairs more often and promote a healthy lifestyle.

The Link shopping centers dress up by Chupa Chups©

Ten of the main shopping malls of The Link are also fully decorated with the colourful and eye catching graphics of the popular candy brand, and the city will be invaded by the Chupa Chups® Christmas spirit with an outdoor advertising campaign of billboards and buses. Inside the Lok Fu Plaza mall, an 8-metre-tall candy machine is filled with a variety of Chupa Chups© flavours, giving visitors the chance to make a unique and delicious Christmas wish. Besides the giant decorations, other exciting activities include the Chupa Chups© Connecting Flavours Gallery, Dreams Come True Winter Lucky Draw, Chupa Chups© Pop-Up Store, Chupa Chups© Christmas Game Booths and Chupa Chups© Xmas Parade.

Limited edition Chupa Chups© premium items

Customers can also bring the Christmas spirit home by spending at least HK$2,000* at selected shopping malls of The Link, which entitles them to exclusive limited edition Chupa Chups® premiums. No doubt this Chupa Chups© Christmas event will become the talk of the town. Everything is set to spread the fun and to have all the Hong Kong families experience an unforgettable Chupa Chups® Christmas 2013 and Chinese New Year!