|
Ink has announced that a new animated TV series is in development based on Subway Surfers, the smash-hit app that is one of the hottest new brands in the gaming sector.
 |
|
Subway Surfers is now one of the most played apps in the world - an astonishing achievement for a game that only hit digital shelves in June last year - and is available for download for iOS and Android. It has now topped the 300 million download mark and this success has led to a huge amount of interest from the licensing sector. A successful consumer product programme is already in place in North America, with all key categories signed, and a global network of sub-agents has been appointed to help facilitate the property’s growth.
The upcoming animated series is a European/Canadian co-production and will comprise 26 x 13 minute episodes, which will star the game’s cast of quirky characters and build on core themes such as travel and exploration, as well as channelling the fun and vitality that has made the app such an enormous success. |
Ink Director Claus Tømming says: “Subway Surfers lends itself absolutely perfectly to animation – it actually started life as a short cartoon film so, unlike many other games, it already has a rich back story. Combine this with the fact that it is whole lot of fun and you have a TV hit on your hands! We are really excited to see the finished product and given there is such a large existing fanbase I’m sure that it will create an enormous buzz when it hits the small screen.” |
