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Since the start of merchandising sales last fall, the Turtles consumer products have brought in more than $475 million in global retail sales, according to the company. That includes about $250 million from the U.S., with the rest coming from international markets. Kim Kaufman, Chief Marketing Officer and President, Consumer Products at Nickelodeon, said they make up about 15 percent of toy figure sales in the U.S. "Nothing's bigger. We are beating Iron Man, Batman and WWE." Ron Johnson, Executive VP of Nickelodeon and Viacom Consumer Products at Viacom International Media Networks, highlighted that the line of figures offers a breadth of characters. More than 65 Turtles action figures will be launched by the end of 2015, with them first being introduced in the TV show, something other franchises don't always do, he said. Asked about the longevity of the franchise, Johnson said "Nickelodeon is taking a measured approach. We want it to be profitable for us, our partners and retailers. We would rather see it be healthy for 25 years than milk it as much as possible short-term." SpongeBob is the most widely distributed intellectual property in Viacom's history with more than $12 billion in global consumer products sales to date.
Here is an overview of the features included: New characters : The Santa's elves. In Bikini Bottom they want to build a toy factory but beware of them. Robo - SpongeBob, who wants to hit the town also appears. New buildings and decorations: In addition to the toy factory elves and lots of great apartments, there are a lot of new Christmas decorations to Bikini Bottom to transform it into a winter wonderland. Of course, the spice stall, the milk & cookie café and sweet shop are also included to make delicious Christmas recipes. New Recipes: With cinnamon cookies, gingerbread, hot chocolate and bread pudding it would be hard not to make the elves happy. The winter update to the app 'SpongeBob: My Bikini Bottom' can be installed immediately on the App Store. The only requirement is to install the basic version of the game 'SpongeBob: My Bikini Bottom', which can be bought in store for € 3.59. The first season of the Nickelodeon series 'Teenage Mutant Ninja Turtles' ended this Sunday with a good result of 13.1%* market share and a peak of 18.6%* in the target group of boys aged 3-13 years. Just one week before the first part of the finale achieved 14.6%* market share. Following the broadcast Turtles fans were led to the site www.nick.de/turtles and were able to take the 'fight against the Kraang' and collect Ooze, the green slime mutant who which turned the ordinary turtles into the 'Teenage Mutant Ninja Turtles'. As a thank you for fighting the Krang, Nickelodeon showed the last episode of the first season online on Friday, two days before the television premiere on 24 November. It was the first time in the station's history that a Nickelodeon Premiere was shown first on an online broadcasting platform. Following the television premiere this Sunday there was an exclusive insight into the second season of 'Teenage Mutant Ninja Turtles'. The second season starts in March 2014 on Nickelodeon. 'At Nickelodeon, the channels on air and online perfectly complement. In earlier campaigns and program highlights, we have linked together these two platforms successfully. This November, we have gone a step further with the online premiere of 'Teenage Mutant Ninja Turtles' final. I am very pleased that this action was adopted so extensively by our viewers and users,' said Michael Alber, Director of Interactive at Viacom International Media Networks Northern Europe. Source: AGF in association with GfK; TV Scope, 24.11.2013 Advent Calendar with myToys.de The special 'SpongeBob Christmas' is a well-managed timeless classic that has already captured many old and new fans on last years´ premiere. The stop-motion adventure is an absolute highlight for all fans of the yellow sponge. Apart from the TV program, Nickelodeon offers plenty of gadgets and little helpers to make the feast for the little and big kids even more perfect on its website (www.nick.de). Partner of the online advent calendar this year is the online retail partner myToys.de. NEW PRODUCTS
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