Fillys And Zombies Starting With News Into 2014

Dracco, the inventor, developer and manufacturer of the top-selling Filly, is proud to announce the brand's newest line for 2014, Filly Butterfly. Launching at the start of the year with regular releases each season, Filly Butterfly promises to delight and captivate consumers of all ages with colorful, enchanting characters and their beautiful translucent wings. All Filly Butterfly figurines feature at least one Swarovski crystal element and have golden crowns and velvety-soft flocking.

Dracco and Universal Trends will present Filly Butterfly to the market in January during the 2014 Hong Kong Toy Fair and at International Toy Fair in Nuremberg, Germany.

A robust television ad campaign and point-of-sale in-store marketing will introduce consumers to Filly Butterfly, while a strong digital component will allow them to engage with the characters in their magical garden home on Filly.com. Each single-figure foil bag includes an online code for a virtual gift.

The show was previewed at the recent international television market MIPCOM in Cannes and at the Brand Licensing Europe show in London and received a very positive response. A full global launch plan and international broadcast partnerships will be announced soon. Dracco is also investing in the development of apps, games and multimedia content across all platforms to enhance the experience for girls in every way possible.

Filly is consistently ranked the #1 girls' toy license on the NPD charts and was #3 in the overall market for toys, in October 2013. To date, Filly figurines have sold over 65 million units worldwide and fans eagerly await news of the latest series.

No town or toy store is immune to the infectious fun of Zombie Zity's wacky, wobbling zombies! The recent launch of this exciting new brand is receiving zombie-riffic feedback from retailers and consumers in multiple markets worldwide based on the overall strength of the broad product line and its unique outlook and multi-platform brand strategy.

In the little town of Zombie Zity, two sides have drawn their battle lines. Mayor Miserly has turned every resident into a zombie in hopes of controlling them, and it's up to Diesel Dan and his fearless friends to stop the Mayor and his minions.

The brand hit the market with strong TVC campaigns, a robust interactive online experience and an app game, while a CGI animation is in development.

More zitizens are joining the madness in Zombie Zity, including Leomil, who will produce a line of Zombie Zity footware and apparel. Additionally, Dracco is happy to announce a licensing deal has been signed with Herding to manufacture Zombie Zity bedding. Many more licensees are coming to the Zity to be a part of this kid-friendly brand that appeals to boys and girls of all ages.