“Stay Active, Stay Happy” With ... Smiley Happy Sports

Smiley “Happy Sports” opens its first ISPO tradeshow in Munich bringing back the positive values which have been lost in sports over the years.

Smiley “Happy Sports” is composed by an adult range for men and women, manufactured by TV Mania, plus a full collection of caps and beanies as complementary accessories, produced by Drew Pearson International.

The apparel collection is complemented by a full range of 12 styles of unisex caps and beanies, produced by DPI Europe, designed to complete the overall look. Caps and beanies are also sport and lifestyle inspired, offering classic hats in black, grey marl and white as well as colourful and fashionable options such as lilac, fuchsia and turquoise nuances, placed and all over printed smiley patterns.

Reminding people that sports and activity is about movement, togetherness, enjoyment and making the most of life; the Smiley “Happy Sports” AW14 Collection delivers a colourful and vibrant alternative to an overly branded sports fashion market, bringing to live its own motto “stay active, stay happy”