Chupa Chups to be Represented by Wild Pumpkin Licensing International Pty Ltd BRANDORA Editorial Staff - January 2014

 
Wild Pumpkin Licensing International Pty Ltd has been appointed exclusive licensing agent for Chupa Chups®, the famous lollipop brand, and they will now represent the brand in Australia and New Zealand.

“We feel that Wild Pumpkin is the right partner to continue the expansion of our licensing program in these markets. They have a perfect understanding of our brand values and heritage and the know-how to apply iconic brands to products that consumers want to own.” says Christine Cool, Senior Brand Manager of Chupa Chups®’ Licensing Division.

Wild Pumpkin is planning to roll out a programme over the course of a three-year deal in which they will secure and manage licensees across a range of lifestyle categories, such as apparel, cosmetics, fashion accessories, footwear, and homewares of which are targeted primarily at teenagers.

“Everyone at Wild Pumpkin is thrilled to be representing a brand as iconic as Chupa Chups® in the Australian and New Zealand Markets. The brand’s strong presence serves as the ideal launching platform for an exciting consumer products program.” enthused Lim Mi-Kyoung, Managing Director of Wild Pumpkin Licensing International.