Toy of the Show voted by editors at Toy Fair, 21-23 January 2014, Olympia, London

Sorgenfresser Worry Eaters have been voted Toy of the Show by media visiting Toy Fair this week in the event’s second annual Editors’ Choice awards.

More than 300 broadcast, national, consumer and trade journalists have reported from Toy Fair since it opened on Tuesday 21 January and out of the thousands of fantastic new toys on display they chose their top three:

1st place: Sorgenfresser Worry Eaters, Schmidt Spiele (Coiledspring Games in UK) 2nd place: Paw Patrol, Spin Master 3rd place: Nano Quad, Revell (also Toy Fair Best New Toy Award winner)

“We’re absolutely thrilled to have won the Editors’ Choice award at Toy Fair,” said Rachel Wyatt, Coiledspring Games. “The Worry Eaters encourage interaction between children and parents, which we think is a wonderful thing.”

“We’d like to say a big thank you to all of the journalists who attended Toy Fair and who took the time to vote in the Editors’ Choice awards – it’s always interesting to see what product launches catch the eye of the media who attend the fair,” said Majen Immink, senior communications manager, BTHA.

Toy Fair is the UK’s only trade exhibition dedicated to the toy, game and hobby market. The event opened at Olympia in London on 21 January and remains open until Thursday 23. Press registration is open at www.toyfair.co.uk.