Tom Reding to Head New Digital Division

Studio 100 is delighted to announce the appointment of Tom Reding as Digital Director.

Tom will establish and lead a team responsible for Commercial Exploitation and Digital Marketing. The team is tasked with ensuring that emerging Studio 100 digital products resonate with the consumer.

Formerly Head of Digital Entertainment & Games for BBC Worldwide, Tom left to explore exciting new challenges at Studio 100 and spearhead this new digital arm of the business. His experience includes working on commercial digital products for BBC Earth, Walking with Dinosaurs, Top Gear, Doctor Who and CBeebies. Tom will transfer this wealth of experience with globally recognised names into promoting Studio 100’s intellectual properties. Tom’s new role will see him developing a long-term digital strategy for the business, working across tablets and smartphones, consoles, social media and websites.

Tom Reding comments, “It was a simple decision to join Studio 100 as I was struck by the entrepreneurial spirit that runs throughout the business. My objective is to harness that ambition and extend Studio 100’s offer with digital products that will compete on a global scale. All the right ingredients for success are there – global brands, quality content, a strong team, a solid partnership network and top level support for digital transformation. It’s a very exciting time for Studio 100 and I can’t wait to talk about the products we have in production.”

Hans Bourlon, Studio 100 CEO, “We are delighted to have secured Tom Reding as our Digital Director. This appointment adds strength to Studio 100’s digital capabilities and we know that Tom’s skills and experience will drive this arm of the business forward into new and exciting areas.”