Smiley launches latest license collection 'Happy Sports

The Smiley Company - February 2014

House of Smiley is delighted to have launched its latest license collection, 'Happy Sports', this week at ISPO Munich. 'Happy Sports' is a unique and vibrant new sportswear collection aimed at putting the smile back into the active sports market. Delivering a distinctive urban swagger, across a range of technical fabrics and core colours with highlight neon colour pops bringing the happiest sports collection to the market.

Whether into skateboarding, fixed gear, snowboarding or just living the active lifestyle, the compact collection of 25 styles for both men and women appeals to all ages and interests.

'Happy Sports' Collection is part of Li and Fung and has been licensed by TV Mania on Apparel, Drew Pearson International on hats and Fun 4 U on technical hardware (skateboards). The brand will roll out in to additional product categories from spring 15 with license opportunities available in: Back 2 School, Schoes, Bags, Food & Beverages and H & B.

The brands targt retail distribution will be through sports and vertical fashion chains across the World.

Wholesale prices from; tee shirts €6.95, zip through hoodies €14.95, sweatshirts and sweatpants €13.95, technical jackets €29.95, hats and beanies from €9.50 and skateboards from €31.

'Happy Sports' autumn winter 2014 collection will be available to view at PROJECT MVMNT Las Vegas on 18-20 February and at ISPO Baijing grom 19-22 February 2014.