Fisher-Price Confirms the European Expansion of Its DC Super Friends Imagenext® Range Warner Bros. Consumer Products - February 2014

Germany to debut the range later this year

WBCP EMEA commended Fisher-Price for sales excellence in the
UK and Spain with a special award that was presented at Spielwarenmesse International Toy Fair in Nürnberg

Warner Bros. Consumer Products EMEA (WBCP EMEA) is proud to confirm that Fisher-Price, the leading manufacturer of infant and preschool toys, will launch its smash hit DC Super Friends Imaginext® range, featuring iconic DC Comics Super Heroes, in Germany later this year.

A partnership that started 5 years ago in the US is now a best-selling range on both sides of the Atlantic with outstanding performance being achieved in North America, as well as in the UK and Spain, which were the first European markets to launch. Now on the threshold of international expansion, WBCP EMEA and Fisher-Price are preparing to take their partnership onto the next level of success by introducing new generations of fans to THE most recognizable band of Super Heroes, the DC Super Friends, through toys.

The extension of this exciting partnership was marked with a special award presentation at Spielwarenmesse International Toy Fair in Nürnberg on 29th January 2014, where WBCP EMEA commended Fisher-Price for sales excellence achieved in the UK and Spain.

Pilar Zulueta, Executive Vice President and General Manager of Warner Bros. Consumer Products EMEA, said, “Children play at being Super Heroes long before they engage with the movie and TV content. We saw an opportunity to broaden our DC Comics toy programme to include pre-schoolers by appealing to their play pattern through some of Fisher-Price's powerful brands whilst also capitalising upon the fond nostalgia that parents feel towards our Super Hero characters. Just 5 years into the relationship and the DC Super Friends Imaginext Range is not only one of Fisher-Price’s best-selling lines, but is one of the toy trades star pre-school performers. We’re excited to be furthering our relationship with Fisher-Price and we’re looking forward to building on this success in the future.”

Isabel Ferrer, Director of Marketing, Fisher-Price Europe, commented, “DC Super Friends products have been a star performer for the Fisher-Price Imaginext range and we are honoured that Warner Bros. Consumer Products has recognized its success with this award which celebrates our commercial achievements in Spain and the UK. We are excited to be launching the range in Germany and are looking forward to celebrate similar success in this market as well.”