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LIMA UK is appealing to the licensing industry to leap into action in February and submit an entry for the 2014 Annual LIMA International Licensing Excellence Awards. Kelvyn Gardner, Managing Director of LIMA UK, expressed his encouragement to UK firms, stating that, “In the last two years we have seen a record number of submissions from the UK, second only to the USA, which clearly demonstrates that the UK licensing industry is punching above its weight. In 2013 some 25 UK companies had submissions win through for consideration by the Nominations Committee for final selection and 2012 saw a record five UK winners. The licensing industry in the UK is demonstrating growth and excellence, and these awards give companies clout on the global playing field. Plus, it's pretty cool to receive one of these prestigious awards at the ceremony in Las Vegas during the world's biggest licensing event". There are several categories to enter, including three new categories for 2014: Celebrity, Digital, and Location Based or Experiential Licensee. Winners will be announced at the LIMA Awards Ceremony, on Tuesday 17th June, at Licensing Expo in Las Vegas. Award categories are as follows:
In 2012, five UK companies won coveted LIMA awards. One of the UK winners was Redan Publishing who walked away with the Best Film, Television, Celebrity or Entertainment Licensee of the Year - Hard Goods for its Peppa Pig/Fun to Learn and Bag-O-Fun magazines. The LIMA International Licensing Excellence Awards are the licensing industry’s most influential international awards, recognising outstanding achievements in licensing during 2013. Licensors, licensees, agents and retailers can put themselves forward in any of the 10 award categories, which cover the whole licensing spectrum, from toys to entertainment, retailing to art and sport. Only licensing programmes or products retailing during 2013 can be considered. Winners are voted on by the LIMA membership. In addition to the category entries, the awards committee will choose a prestigious “Licence of the Year”; given to the property that has had a significant and lasting impact on the licensing marketplace during 2013. Kelvyn Gardner, Managing Director of LIMA UK, added, “At LIMA UK we are strongly encouraging members to put their name forward and enter the 2014 awards. Remember, you do not have to be a member of LIMA to submit an entry for your company, or for any other company with which you do licensing business." Any company wishing to put themselves forward for nomination should visit the LIMA website on www.licensing.org. |