Dracco® anticipates strong year with new products lines after Nürnberg Toy Fair success Dracco - February 2014

This year’s Nürnberg Toy Fair was a big success for Dracco. Both the established and new brands received a hugely positive response from visitors, and Dracco is looking forward to a strong year, especially with the newest addition to the Filly® line, Filly® Butterfly™.

Follow the Filly Rainbow

Romping through their garden home, the Filly Butterflies are a pretty sight with their beautiful, vibrant wings shining with bright colors and their golden crowns sparkling with a real Swarovski® element. At launch, there will be 21 Filly Butterfly characters to collect. Detailed play sets like the Mushroom House and Water Palace tie together the garden theme. 2014 will be an exciting year for Filly Butterfly with lots of surprises for fans. Stay tuned to see what adventures are in store for these newest members of the Filly family.

Based on December 2013 NPD figures, Filly was ranked as the No. 2 best seller, and Filly is consistently ranked the No. 1 girls' toy license on the NPD charts in Germany. To date, Filly has sold more than 66 million figures with 200 individual characters in over 50 countries.

The Filly brand is enhanced by more than 40 top licensees, including the recent deal with Ravensburger to produce Filly puzzles, games and art & craft products. Strong partners continue to be part of the Filly family, such as: Ernstings for Filly apparel and apparel accessories in their own stores and online shop; Püttmann for Filly kids apparel; and Alenio for wall decoration and adhesives, in-store and online at www.wall-art.de.

Dracco and Universal Trends will ensure Filly Butterfly’s success with a strong marketing program highlighted by a robust television ad campaign, providing more exposure to consumers than in 2013. Point-of-sale in-store marketing and in-store events will introduce consumers to Filly Butterfly at retail. A robust digital component will allow consumers to engage with the characters in their magical garden home on MyFilly.com. Each single-figure foil bag includes an online code for a virtual gift, and each new Filly series is supported by its own digital campaign. The MyFilly.com website includes games, kid-safe social interaction and specialized content for each global region. Fans can take Filly on-the-go with the Filly Photo Fun app that blends real-life pictures with Filly artwork. A new Filly Butterfly version of the Filly Photo Fun app was introduced earlier this year.

Expanding the Filly brand even more is the new HD 3-D animated series Filly Funtasia™, consisting of 26 half-hour episodes to be completed in early 2015 and aired on TV and transmedia worldwide. The series follows the adventures of Filly friends at a school for magic and draws on the rich history and diversity of the brand and celebrates the best of all the Filly families. Filly Funtasia will be supported by a full range of merchandise and digital media.

Zombie Zity invades Nürnberg Toy Fair

Zombie Zity™ was one of the main brands featured by Dracco and Universal Trends at Nürnberg Toy Fair. Take a walk on the zombie side with Zombie Zity. These zombie-rrific figures are taking over this year, and it won’t be long until everyone catches the infectious fun of this line of wacky, wobbling zombies.

The Zombie Zity story plays out across two different kinds of zitizen figures, collector cards, a bi-monthly magazine and an interactive website featuring games. It's a fully conceived property realized through well-developed characters, a rich storyline and a robust digital-media experience. Positioned for monstrous growth, Zombie Zity includes over 70 unique characters, figurines and playsets. The toy range features two categories of zitizens: Bouncerz and Swobblerz.

Packaged in blind bags for a scary surprise, Bouncerz are 48 collectible micro-sized, mega-bouncing figures that spookily spring nearly 30 feet high. Rare figures come in gold, silver and glow-in-the-dark. Swobblerz are bobble-headed figures with interchangeable body parts to make kooky new characters. Each Swobblerz comes with an exclusive ID card listing its attributes and an activation code to unlock its character's online game on the Zombie Zity website. Consumers will get to know the brand through strong TVC campaigns, retail and point-of-sale marketing, and a robust interactive online experience and an app game. A CGI animation is in development to round out the portfolio.

With a unique and fun visual outlook in both 2-D and 3-D animated styles, the brand is perfectly suited for new licensing opportunities. Many zitizens are joining the madness in Zombie Zity, including Leomil, already partner for Filly, who will produce a line of Zombie Zity footwear and apparel. Additionally, Dracco is happy to announce a licensing deal has been signed with Herding, also a Filly partner, to manufacture Zombie Zity home textiles. Many more licensees are discovering that it's a good day to be a zombie and are coming to the Zity to be a part of this kid-friendly brand that appeals to boys and girls of all ages.