License Connection takes on “Mia and me” for Beneluxm4e - Februar 2014 |
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The Dutch brand licensing agency License Connection is the new representative for the top girls brand “Mia and me®” in the Benelux territories.
“Mia and me®” continues its international expansion with broad licensing programs being launched in several territories, following the outstanding success in Germany. For Benelux, 20 licensees have already signed on covering categories such as home & living, home entertainment, apparel, toys & games or stationery. License Connection will continue to expand the licensing program for Benelux and initiate retail cooperations in order to further strengthen the brand’s awareness.
Daphne Kellerman of License Connection: “We are thrilled to be working closely with the m4e team and look forward to expanding the brand in the Benelux and hopefully make it as big a success as it is in Germany”.
The show is being broadcast in The Netherlands and Belgium (Flanders) by Nickelodeon, reaching market shares of up to 37% at kids 6-12 years (Netherlands) and up to 12% in at kids 4-14 (Belgium). On the Belgian channel OUFtivi, “Mia and me®” was among the top 10 of the most viewed animation programs in 2013.
“Mia and me®“ is a production of Lucky Punch GmbH – a joint venture between m4e AG and Gerhard Hahn. The series was co-produced by Rainbow S.r.l., Italy, and Canada ’s March Entertainment, as well as ZDF German Television Network. Season 2 of the hit series is already in production, planned for delivery by end of 2014/early 2015.