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“We are excited about our new partnership with Splash on the Sabrina franchise,” said Michael Rathauser, Senior Vice President of Marketing for Lionsgate. “The combination of great storytelling and high production values that Splash has brought to the table in this new series, plus the built in awareness and multi-generational affinity that fans have for this Archie Comics brand, will help us make some brand magic together at retail over the next several years.” “We at Splash Entertainment are delighted with our new collaboration with Lionsgate as they are a tremendous addition to all the great partners we have on this iconic character from Archie Comics,” commented Atlan. “We look forward to a long and mutually rewarding relationship with Lionsgate.” Sabrina is an iconic character part of the Archie Comics storyline. The animated series follows Sabrina, a half-witch and half-human, and all super hero who leads two vastly different lives; one disguised as a normal, klutzy high school student and the other as the top sorcery student in the magical world. When her two worlds collide, Sabrina is the only one who has the power to battle her foes, while managing to keep her magical identity a secret from humankind. Ashley Tisdale voices Sabrina for the U.S. and English speaking territories. The series currently airs in the U.S. on the Hub Network, as well as 17 Disney Channels worldwide. |