Within the last five years the Hasbro Blaster brand NERF has firmly established itself on the toy market – generating significant growth in sales figures. In 2013 the action toy brand for boys has been able to increase sales by 42 percent and thus became best-selling brand of the whole Hasbro portfolio.

High functionality, excellent design, and – not least – the incredible range and accuracy make NERF stand out among toy blasters. Half a million NERF blasters have been sold in 2013 alone. And with the NERF N-Strike Elite Mega Magnus Blaster the year 2014 starts with another strong product with extra-large Mega darts that fly more than 23 metres.

Also the NERF SuperSoaker, the leading water blaster brand, has been able to strengthen its market leading position in 2013. Being leading innovator on the market the 2014 SuperSoakers come with longer range, new design and larger tanks to guarantee lasting water fun.

For a long time NERF has been a brand solely for boys, but now there is a new tailor-made blaster programme for girls: NERF Rebelle. All NERF Rebelle Blasters impress with design tailor-made for its special target group. NERF Rebelle deliver the same high performance as NERF, so now girls aged 8+ have the right tool to defy the boys.

NERF Rebelle Star Shot

The NERF Rebelle Star Shot strikes home: The crossbow blaster set in stylish Rebelle design comes with matching target and six Rebelle suction-cup darts for exciting target practice. Highlight of the Star Shot Blasters is the targeting light: Just push the button and pinpoint your mark with the targeting light. The Star Shot target can bee set up on a stand or hung up on the wall.

NERF N-Strike Elite Mega Magnus: Unbeatable over the distance

Thanks to innovative Mega darts technology the NERF N-Strike Elite Mega Magnus provides wide range action fun. The three included Mega darts are double the size of original Elite darts and fly more than 23 metres. When it comes to design the Mega Magnus leaves nothing to be desired. The bright red NERF-Blaster is a top-loader: Just pull the ram, load the three red Mega darts, push the ram and the Mega Magnus is ready for ultimate blaster fun.

SuperSoaker Tri Strike Crossbow

The first SuperSoaker that’s able to turn into a crossbow. The incredibly versatile SuperSoaker Tri Strike Crossbow comes with a surprising special feature: Just push the button, deploy the arms and turn the blaster into a crossbow. But that’s far from everything: The arms of the Tri Strike Crossbow provide a triple stream of water. The middle stream of the blaster fires up to eleven metres. Just pull-back the pump-slide beneath the 1.2 litre tank and soak your target!