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Men’s Health UK Magazine, as part of its licensing program, is launching Men’s Health Fuel Beef Jerky, the ultimate high-protein healthy snack, conducive to a muscle-building, fat burning, active lifestyle.
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Made with marinated and smoked 100% British and Irish silverside beef, the Men’s Health jerky has no added MSG, sugar or sweeteners and is only naturally sweetened with honey and apple juice. It is a high protein product, with no artificial colours, flavours or preservatives. The product will be on sale in Tesco from the end of March and will be supported on the pages of Men’s Health magazine and online.
Alun Williams, Publishing Director at Men’s Health UK said, “We’ve worked with The Jerky Group to ensure this product fits our brand values and we’re proud to endorse it as an all-natural, high protein, healthy snacking option.”
The jerky has been developed under licence by brand licensing specialists Golden Goose. “Beef Jerky is the first example of our strategic approach to developing a sustainable licensing programme for Men’s Health that will give men the tools they need to live life to the fullest“, said Antonia Habdank-Toczyska, Account Director. |
Licensee, The Jerky Group Ltd. are the UK’s leading beef jerky and biltong supplier. “The Jerky Group are excited by their association with Men’s Health. The brand is perfect to communicate the many positive attributes of beef jerky as a healthier snack” said James Newitt, Managing Director of The Jerky Group. |
