Twentieth Century Fox Consumer Products Soars With More Than 100 Global Licensing Partners For Rio 2 Release

JAKKS Pacific, H&M, HarperCollins Publishers, Titan Books and Hallmark among Leading Licensee Roster Celebrating Upcoming RIO 2 Film in Theaters

Fox Consumer Products is Bringing Brazil to Homes Worldwide with Robust Licensing Programs and Location Based Entertainment in North America, Europe, Asia Pacific and Latin America

Twentieth Century Fox Consumer Products gears up to celebrate the upcoming April 11, 2014 theatrical release of RIO 2 from Blue Sky Studios and Fox Animation Studios with multi-category global licensing programs and a flock of all-new branded merchandise. Partnerships include more than 100 licensees worldwide including JAKKS Pacific toys, H&M, Hallmark gifts, Rovio Entertainment and Angry Birds, DecoPak decorations and publishing partners HarperCollins Publishers, Titan Books and Cupcake Digital.

“The RIO brand has grown immensely in global appeal, and as we celebrate the sequel of the beloved animated film, we are thrilled to introduce new partnerships worldwide with a wide variety of best-in-class brands,” said Jeffrey Godsick, president of Fox Consumer Products. “From unique toys to magnificent books, we are thrilled to bring Blu, Jewel and the rest of the flock into homes around the world as we roll out these new products leading up to the theatrical release of RIO 2 and beyond.”

• Jakks Pacific – Bounce Sky Balls, Figures, Hula Hoop, Jump Ropes, Playsets, Plush, Musical Plush, Remote Control Toys, Role-playing Game Costumes and Seasonal and Novelty Toys are available at retailers nationwide now.
• H&M – Children’s apparel and accessories soon available in stores worldwide.
• Rovio Entertainment – Angry Birds RIO-themed merchandise available soon.
• HarperCollins Publishers – Five movie tie-in books are now available in stores nationwide.
• Titan Books – The Art of Rio is now available in stores worldwide. Revealing the creativity behind RIO and RIO 2, The Art of Rio features character sketches, storyboards and digital paintings, along with interviews with key animation talent.
• Cupcake Digital – The RIO storybook app, based on the first film, is slated for release March 20. The official app for the RIO 2 movie will be available April 1, before the film hits theaters. The RIO and RIO 2 Movie Interactive Storybook, Activities & Games for Kids apps will be available in the Apple App Store, Amazon Appstore for Android and Google Play.
• Hallmark – a variation of greeting cards, stationery, ornaments and gifts available in the US.
• DecoPak – Cake Decorating Kits, Cake Toppers and Candles will be available in the US and Canada in bakeries, Kmart, Walmart, Target and more.
• Jay Franco & Sons Inc. – Bath accessories and bedding soon available.
• Bentex Group Inc – Sleepwear, sportswear and swimwear soon available in Old Navy, specialty stores and department stores in the US and China.
• Mashon Inc – Apparel, electronic, home and bath items and accessories soon available worldwide.
• SimEx-Iwerks – An all-new RIO Rainforest Adventure 4-D attraction recently opened at the San Diego Zoo in Fall 2013, providing a one-of-a-kind rainforest experience for zoo guests. SimEx-Iwerks Entertainment, Twentieth Century Fox Consumer Products and the San Diego Zoo, debuted this fully-immersive attraction with a 4-D Theater experience as the featured element. The attraction is located in the Children’s Zoo, where an existing structure has been transformed into an immersive rainforest experience that celebrates the festive sights and sounds of Rio de Janeiro with live macaws, a waterfall and samba music. The 12-minute theater presentation takes guests on a journey through Rio de Janeiro with their favorite characters from the film.

Additional licensing partner highlights by region include: Asia Pacific: Richprime Global will be launching a full range of merchandise to include apparel, bags, accessories, footwear, inflatable toys and more by the end of March and will be available in all Toy Kingdom and SM Department Stores nationwide in the Philippines. Richprime will also have new merchandise available in all leading department stores in Thailand and Indonesia beginning in April. Europe: C&A International for children’s clothing, Pez for candy dispensers, Smith & Brooks for outerwear, Aykroyds for nightwear and Next, Asda, Tesco and Primark for clothing; Russia partners include 15 licensees across the core categories: toys, apparel, stationery, homewares, food & beverage, health and beauty. Latin America: Grow for vinyl dolls and board games, BBR for plush, Ri-Happy and PBKids in Brazil for toys and Ripley Department Stores in Chile, Peru and Colombia for toys, apparel and home décor.